Kate Middleton’s brother James Middleton accused of ‘cashing in’ on Harry and Meghan’s son Archie

KATE Middleton's younger brother James has made an attempt to 'cash in' on Prince Harry and Meghan Markle's new arrival Archie with a cringe-worthy message to customers.

An email was sent from Boomf, the company owned by James Middleton, 32, just days after Archie Mountbatten-Windsor was born in an attempt to boost business.

The email, which was sent to thousands of loyal customers, said: "Boy oh boy – that was a surprise! It's a royally exciting week to become a new parent (wink wink).

"Every parent deserves to have their little prince or princess showered in colourful confetti. Celebrate and congratulate them by sending something a little bit different."

Attached to the email was a short video of the confetti products being used by a mother and her two young children – which the message insisted 'were not harmed' in the making of the film.

It went on to list products like the 'Bomb of Joy', which blasts confetti from a card, captioned: "Just like a new baby, the Boomf Bomb brings an explosion of joy, laughter and a tiny bit of fear."

The email also listed personalised marshmallows, three-dimensional 'flutter' cards and fold-up animals – and while it wasn't signed off by James, he is known as the 'Wonka in chief' of the company.

Royal commentators have slammed the action made by the businessman, calling it 'bad taste' to try and rake in the cash just days after the baby's birth.

Ingred Seward, editor of Majesty magazine, told the Mail Online: "Everybody cashes in but probably it’s not very good manners for a family member to do it."

But when confronted, James insisted there was no awkwardness between him and the Prince over the matter, saying: "It's a bit far fetched to say we are cashing in – I'd say more celebrating."

Boomf is known to have struggled since it was set up by James in 2013, with millions-of-pounds worth of losses over the last three years.

And while he may insist cashing in wasn't his forte, his parents, Carole and Michael, have been regularly accused of using their royal connections to cash in for their party company, Party Pieces.

Last year, just weeks before Prince Harry's wedding to Meghan Markle, the couple sold royal-themed crown cake decorations and confetti.

In other news, Meghan Markle and Prince Harry share behind-the-scenes wedding day photos to celebrate their first anniversary.

While we also revealed how Meghan has been described as a "princess of the UK" on Archie's birth certificate.

And it was claimed that Meghan gave Archie the middle name Harrison as a "tribute to her favourite Beatle".


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