Shortly after covering Vogue alongside her industry peers, Madonna’s daughter Lourdes Leon is revealed as the new face of Swarovski. Lola made waves early in 2021 when she brought her signature flair to a Marc Jacobs campaign, and she’s also modeled for a collaboration between Juicy Couture and Parade, Gypsy Sport, and Stella McCartney. Here, Swarovski says she represents the elegant brand well, but especially the new collection, which is made for people of all backgrounds and orientations. “Model, Actress, Linguist, Academic, Activist Lourdes personifies the spirit of Swarovski,” the press release reads.

Lola channels the popular y2k aesthetic in the shoot wearing a cropped, twisted halter top and low-slung jeans. She tugs at her denim to draw attention to the colorful jeweled belts wrapped around her waist. The charms, pendants, and rings play up the color palette too, giving us a look at the stunning crystal craftsmanship that’s to come from the iconic accessories company. We’re sure this won’t be the last you see of Lola for Swarovski. Printed underneath the photo, which was taken by photographer Mikael Jansson, is a little foreshadow: “Stay tuned for more to come in the upcoming weeks!” You bet we’re ready for more.

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