PETA ends sexy ‘I’d Rather Go Naked Than Wear Fur’ campaign

Less fur is flying these days amongst animal rights activists.

People for the Ethical Treatment of Animals has announced it will discontinue its “I’d Rather Go Naked Than Wear Fur” campaign, a 30-year effort to battle the fur industry by featuring celebrities — and their strategically placed limbs — in nude photos alongside the slogan.

PETA — which targets alleged animal abuse in scientific laboratories, clothing production, the food industry and entertainment — started the advertising campaign in 1990 but has announced it is bringing it to a close, on the cusp of New York Fashion Week, because they have seen significant changes in the fur industry.

“Nearly every top designer has shed fur, California has banned it, Queen Elizabeth II has renounced it, Macy’s is closing its fur salons,” PETA senior vice president Dan Mathews, who conceived of the “Naked” campaign, tells The Post. He also notes that Toronto-based manufacturer North American Fur Auctions filed for bankruptcy last fall.

“With fur in a downward spiral, PETA will expand our efforts to expose the violent leather and wool trades,” said Mathews, who chronicled his wild days as an activist in his 2007 book “Committed: A Rabble-Rouser’s Memoir,” and whose second memoir, “Like Crazy: Life With My Mother and Her Invisible Friends,” will be published in May.

The 30-year campaign kicked off in 1990 when The Go-Go’s posed in the buff for a poster, which was sold at the band’s concerts with proceeds benefitting PETA. Over three decades, dozens of stars have taken part, including Taraji P. Henson, Pink, Eva Mendes, Gillian Anderson and one of the latest subjects, Ireland Basinger-Baldwin, whose mother, actress Kim Basinger, posed in 1994.

1v-peta-naked-fur-baldwin-1a1v-peta-naked-fur-turlington-1b1a-peta-naked-fur-pink-1a1v-peta-naked-fur-anderson-1aLayout 11v-peta-naked-fur-mendes-1a1v-peta-naked-fur-gogos-1atarajiPETA300Layout 11v-peta-naked-fur-castilo-1a1v-peta-naked-fur-banks-1a

View Slideshow

Source: Read Full Article