That's because the pretty piece has gone completely viral – and is now almost impossible to buy.
The V-neck design features short sleeves, button-front fastening and a fit-and-flare cut.
It's flattering, light and easy to dress up or down, meaning it's the perfect staple piece for your summer wardrobe.
But clearly, we're not the only ones who think so.
It's already sold out several times on the New Look website, and is becoming increasingly difficult to find in store.
- Brown Leopard Print Button Front Tea Dress, £22.99 from New Look – buy now
After it was restocked online two days ago, shoppers took to Instagram to bemoan the fact that it was gone again just hours later.
Comments included: "Sold out mega quick! I’ve only just stopped crying," and: "Waaaaaah I've missed it again."
To be honest, we're not particularly surprised at its popularity – the frock even boasts celebrity fans.
Rochelle Humes captioned a photo of herself sporting it last week: "Everyone keeps asking me about this dress. In truth I’ve worn it for the past 3 days…."
The dress is currently available in a couple of sizes, but we can't imagine they'll be around for long.
And while New Look's site does state that more stock will be coming in, it hasn't specified when.
So it may be a case of clicking that refresh button until you hit the jackpot.
Alternatively, use the Find In Store feature to see if you can pick it up in a branch near you.
The things we do for fashion, eh?
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& Other Stories’ £59 leopard print midi looks just like Alice + Olivia’s £300 designer version – can you tell the difference?
And Missguided is selling a leopard print unitard for £15… but shoppers think it’s missed the style mark.
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