A BEAUTY blogger whose viral makeup tutorials have earned her millions, has revealed that she almost didn’t share the video that made her famous.
In May 2015 Nikkie de Jager, now 25, shared a seven-minute clip called “The Power of Makeup” which saw her reveal the stark contrast between her with and without cosmetics.
The video quickly went viral catapulting the Dutch national, known to her fans as Nikkie Tutorials, to fame.
But the YouTube star has revealed that she almost didn’t share her most famous vid.
She told News.com.au: “I filmed it and I almost never uploaded it because I hated it. It just didn’t feel right. I thought, ‘Nobody is going to get this’.”
However her boyfriend at the time convinced her to post the footage, saying he thought people would “resonate” with it.
“I remember uploading it and it did so bad, I said to him, ‘See, I never should have uploaded this, it’s horrible’.”
But two weeks later she woke up one morning to find her subscriber count and video views “going nuts”.
“I thought I must be dreaming, this can’t be real. It was such a whirlwind, but I’m really proud that it happened, especially with that video,” she explained.
As a result of the video — which to date has been viewed over 40 million times — Nikkie has become a hugely influential face in the beauty industry, boasting over 12 million Instagram followers with a YouTube subscriber count to match.
Nikkie first began posting make-up tutorials that she filmed secretly inside her bedroom when she was just 14, managing to amass a following of 700,000 subscribers by the time she was just 21.
Since then her impressive talents with a make-up brush have seen her named Marc Jacobs’ first artistry adviser and is reported to be worth over $US6 million (£4.7 million).
She was even listed among Forbes “Top Influencers” in 2017.
“I never ever imagined that this is where I would end up. I started when I was 14 years old, I was insecure, I got bullied and life was not that great” she said.
“I just started my channel for the love of makeup, and now I’m in Sydney talking about it, which is really weird but really special too.”
I never ever imagined that this is where I would end up. I started when I was 14 years old, I was insecure, I got bullied and life was not that grea
But with the success comes criticism, with Nikkie admitting to being on the receiving end of nasty remarks online, something she shrugs off as “part of the job”.
“It’s never nice but it’s part of the job which was really hard for me to accept when I was younger,” she said.
Describing mean and cruel comments as “devastating”, Nikkie said Kim Kardashian helped her to let go of the cyberbullies.
“She said, ‘Listen, that person writes that comment, it took that person maybe two seconds of emotion. Don’t let their two seconds of emotion drain your entire day, it’s not worth it’,” Nikkie explained.
“And she goes through the wringer on a daily, sometimes hourly basis, so I knew it was such good advice.”
The pair worked together when Nikkie gave Kim a “power of makeup” makeover, applying products to just one half of the famous reality star’s face.
She’s also done the same to Hollywood actress Drew Barrymore and has more famous faces in the pipeline.
“It’s funny, as it’s not the sort of thing you do to an elite person. But it’s proof that the video resonated with so many,” Nikkie said.
As well as having some of the most recognisable women in the world let her do their make-up, Nikkie’s also been travelling the world hosting Marc Jacobs masterclasses, her most recent in Sydney.
The most common question the guru is asked about is longevity, with fans desperate to know how to make their make-up stay put.
“It’s the sandwich technique. You have to layer and set and then apply some new and then set again, and it’s like this whole process,” she said.
Nikkie also has plenty of good advice for beauty novices.
“Take it one step at a time when you’re just starting off. Start with a tinted moisturiser or with a highlighter. Start with things that give you that boost of confidence and then build it up,” she said.
“Never ever feel like you have to do the whole shebang in one go because it can be quite overwhelming.”
Another top tip from the queen of make-up is to use a natural lip gloss that you can dress up easily.
“My favourite Marc Jacobs product, a definite must is the Cream and Sugar gloss,” she said. “It is sparkle city, but it’s incredibly beautiful on natural lips but also on those days where you’re going full make-up too.”
This article was originally published in News.com.au and was republished with permission.
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