All I want for Christmas is ‘no cheese’ – Brit shop owner bans classic Xmas hits

A Brit shop owner has banned all cheesy Christmas songs after some stores starting playing them in November.

Retail workers have long complained they are exposed to the same few clichéd Xmas hits, over and over again, for six weeks.

One person that’s going at least some way to preserve staff and shoppers’ sanity is Emma Godivala, who runs York Gin in the centre of the city.

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She’s declared a cut off point in the mid-60s after which – she says – all Christmas music is ‘too cheesy" to be placed.

That rules out Slade’s classic Merry Xmas Everybody, Wizzard’s I Wish It Could Be Christmas Every Day and Elton John’s Step Into Christmas – all of which were released in 1973.

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Emma’s cutoff also bans Mariah Carey’s All I Want for Christmas Is You, which may sound authentically retro but was actually written and recorded in 1994.

But Emma insists her shop, a 16th century Tudor building in the heart of historic York, does not suit modern music.

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She said: "We do love Christmas, but we want our gin shop to be a cheese-free zone.

"We've tested lots of songs to see which sound OK and which sound weird. And there's a cut-off in the 1960s. Anything after that has been banned.

"Our lovely team are happy with the decision – they say lots of other shop staff are already going stir crazy with the same Christmas hits being played on a loop."

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"That said," she added" "if Mariah appeared in the shop, we might just overturn the ban for a while and play All I Want For Christmas Is You."

Instead the shop will play Christmas carols, seasonal ballets such as The Nutcracker and classics from Bing Crosby, Frank Sinatra and Ella Fitzgerald.

Shop manager Sandie Tanner-Smith said: "We're confident we'll have the happiest staff and customers around – our playlist is big enough to make sure no-one hears the same Christmas song more than twice in a week."

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