Amazon’s Echo Dot speaker may be the first hit product that literally sells itself.
The Seattle-based web giant said Tuesday that its Prime members helped boost its holiday sales to record levels by buying stuff with the Alexa voice assistant that powers Amazon’s Echo speakers.
In a weird twist, however, Amazon added that the most popular item its customers purchased while using its Alexa-powered speakers was, in fact, the Echo Dot speaker.
In other words, Amazon shoppers decided the best gift to buy while talking to Alexa on their Echo speaker was to buy somebody else an Echo speaker, so they too could talk to Alexa when they want to buy stuff — on Amazon, of course.
The Echo Dot was the “best-selling product from any manufacturer in any category” on Amazon’s website, the company said, bragging that millions were sold.
Meanwhile the Alexa app, which is required to set up Echo devices and other products that feature Alexa, has topped both the Google Play and App Store charts this week.
There were 1.5 million downloads of the Alexa app worldwide on Christmas day, and strong numbers are expected to continue this week, according to Apptopia.
In its press release Amazon said it sold “tens of millions” Alexa-enabled devices around the world, although it didn’t give more specific figures.
According to Amazon’s data, Alexa’s East Coast users requested holiday music 2.5 times more than West Coast users, with “Jingle Bells” being the most-requested song.