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Fun-loving Brits should snub snooty party holiday hotspots like Magaluf and Amsterdam and head instead for Tanzania – where it is 30C every day and beer is 84p a pint.
While the traditional fun capitals of Majorca and the Netherlands want to kick out UK tourists the east African paradise hopes visitor numbers will double.
And experts say Brits who venture to the country and its exotic island of Zanzibar – where the temperature is around 30C all-year – may never look back.
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It has just been voted the best value sunny destination' in the world boasting 12.06 hours a day during the winter – 33% more than Ibiza.
Beer is less than a quid a pint, a meal for two costs £4.16 and a holiday apartment just £50-a-week.
It is home to powder white sandy beaches and the all-year-round warm turquoise blue waters of the Indian Ocean and its coral reefs and exotic sea life makes it a haven for divers and snorkelers.
The nation also boasts the famous Serengeti National Park – home to safari's big five' lions, leopards, elephants, buffalos and rhinos – and Africa's highest mountain Kilimanjaro.
It also features party capital Stone Town – the birthplace of legendary Queen frontman Freddie Mercury – and a barrage of beach clubs, bars, restaurants and nightclubs.
Tourism chiefs want to boost UK visitors from 77,000 a year to nearly 150,000 as their counterparts in Magaluf and Amsterdam try to shut their doors to Brits.
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Hotels bosses in Magaluf have whipped up room prices ten-fold in a bid to wipe out cheap boozy sun, sand and sex trips for Brits.
While Amsterdam has launched a campaign to keep out irresponsible' Brits plottingmessy' stag parties, bar crawls and all-night booze benders.
Brits searching online for terms such as stag party',cheap hotel' and pub crawl' in the city they will see video adverts warning boozing can end in fines, criminal records, the hospital and permanent health damage.
But Tanzanian tourism chiefs have been going out of their way to woo Brits.
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Dr Aloyce Nzuki, deputy permanent secretary in the ministry of Natural Resources and Tourism, has said the government was keen to double visitors from the UK. Former British High Commissioner to Tanzania Sarah Cooke said its beauty wastruly unforgettable'.
A new study by BestGamblingSites.com ruled Tanzania the ultimate choice for travellers from the UK looking for a sunny destination that offers great value'.
It said: "Tanzania receives an average of 12.06 hours of sunshine per day during the winter, 33% more than Ibiza.
"During the winter months UK visitors to Tanzania can gain 8.53 hours of sunshine per day, the most sunshine gained of all locations analysed — making it the best-value sunny destination.''
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