While there are many marketing ploys available to get customers into your business, a Thai hairdresser took it to another level when she started wearing lingerie to work.
Last week, the beauty salon owner's "special tactics" were revealed in a video that made its way to social media.
And while her methods would definitely not be encouraged at beauty school, there's no denying that her content has generated a lot of attention.
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The advert, which has gone viral, shows the hairstylist, working with a customer, wearing nothing but bright red lingerie. The caption read: “Come on, let’s do my hair. I’m ready. ”
Some rather randy gentleman, clearly taking to the video, joked that they needed to get their hair done, while a concerned woman suggested: “Wives, do not let your husbands go here! ”
Ultimately, the woman, who works at the Madame Hair Colour in Phetchabun, Thailand, and has rendered wives around the globe terrified, made her choice in order to gain customers during the rainy season, which is a particularly difficult time of year.
The filming itself occurred on a day that not a single customer had walked through the door. Together, the crew started to brainstorm, and lingerie is what they landed on.
However, one could argue that she's luring men in under false pretences as she doesn't actually dress like that when she's on the clock, as the lingerie was worn simply for marketing purposes.
Therefore, customers wanting to see her wearing that particular attire may be rendered disappointed when they see her in standard clothing.
And while, on occasion, she receives the odd, strange look, it doesn't bother her as she tries to concentrate on the customers' hair and not put too much thought into anything else.
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