Snapchat launches a new feature called Bitmoji TV that allows users to star in their own animated TV shows along with their friends
- Snapchat users are now able to star in their own animated TV shows as Bitmoji
- Bitmoji TV will debut on the Discovery page of the Snapchat app this weekend
- The social media platform will upload weekly cartoons unique to each user
- The three-minute cartoons will feature Bitmoji of users’ friends and guest stars
Snapchat users can now star in their own animated TV shows using a new feature called Bitmoji TV.
The new TV channel is a continuation of its Bitmoji feature, which lets users create their own person cartoon avatars.
Snapchat will build short cartoons featuring the Bitmoji of users, their friends and celebrity guest stars which will appear in the app every week as mini TV shows.
The social media company describes the feature as a new form of personalised entertainment that puts the viewer at the centre of a new animated show.
Bitmoji are the animated avatars that Snapchat users create to represent themselves on the social media platform.
Scroll down for video
On Bitmoji TV, Snapchatters and their friends’ avatars will star in episodes ranging from action thrillers to ‘taking centre stage at a talent competition’
‘The series features a wide variety of content, with Snapchatters and their friends’ avatars starring in episodes ranging from being part of an action thriller to taking centre stage at a talent competition,’ Snapchat said.
The cartoon series, called Bitmoji TV, will launch globally on February 1 2020, Snapchat confirmed.
Each season will have 10 episodes averaging three minutes in length, which will be released every Saturday morning.
Each cartoon will provide a wacky experience, unique to each viewer, that satirises television through ‘Bitmoji’s comic-driven sense of humour’.
The show has a PG-13 rating with some bleeped out swearing and a little bloody violence, Tech Crunch reports.
The Bitmoji TV shows will be viewable on the Snapchat Discover page, which users can access by swiping left on the app homepage.
Snapchat users who want to star on Bitmoji TV need to set up their own Bitmoji account linked to a Snapchat account
Discover offers news and entertainment from media brands and content creators, including Snap Original shows — TV shorts designed to be watched in short bursts.
While the unconfirmed celebrity guest stars will speak in the episode, user avatars will not as Snapchat doesn’t have the ability to capture your voice ‘yet’.
Snapchat users can subscribe to Bitmoji TV in the app to receive updates on the shows — but they must first have a Bitmoji account linked to their Snapchat account.
Snapchat acquired Bitstrips, the creator of Bitmoji, in 2016, which allowed users to create personalised comic strips
The Bitmoji app was created in 2007 as a website called Bitstrips and was acquired by Snapchat in 2016.
In 2018, Snapchat launched Bitmoji Stories, a personalised comic strip starring users and their friends’ Bitmojis.
Bitmoji Stories releases new episodes three times a week on the Discover page.
In its first month, Bitmoji Stories were seen by over 40 million unique viewers.
The new feature is the social media platform’s latest attempt to move into pastures new and stand out in a crowded social media market.
This includes Facebook, which tried to buy Snapchat back in 2013 for $3 billion and has repeatedly tried to emulate Snapchat’s ideas – including short Stories, Filters and Facebook Avatar.
HOW HAS FACEBOOK COPIED SNAPCHAT OVER THE YEARS?
March 2016 – Filters
One of the first signs Facebook was copying Snapchat was in March 2016 when it bought MSQRD, an app that overlays silly live filters to your selfies.
The app lets users apply filters to their faces – similar to Snapchat ‘Lens’ filters.
One of the first signs Facebook was copying Snapchat was in March 2016 when it bought MSQRD, an app that overlays silly live filters to your selfies. The app lets users apply filters to their faces (pictured right) – similar to Snapchat ‘Lens’ filters (pictured left)
April 2016 – QR codes
In April of last year, Facebook added QR codes to profiles in Messenger.
Snapchat uses QR codes to allow people to add other users without having to search.
December 2016 – Location-based filters and in-app camera
Facebook introduced custom location-based camera filters that overlay pictures and videos – similar to Snapchat’s ‘geo-filters’.
Users build ‘frames’ on any design platform, submit them to Facebook and then friends nearby will have access to the creations.
In the same month, a ‘Messenger Camera’ was designed to make it quicker to capture and share photos and videos without having to dip out of a conversations – a feature that already existed on Snapchat.
In December, Facebook introduced custom location-based camera filters (pictured right) that overlay pictures and videos – similar to Snapchat’s ‘geo-filters’ (pictured left)
March 2017 – Stories
In March, Facebook introduced Facebook Stories along with two other new Snapchat-like features – Facebook Camera and Direct.
Facebook Stories highlights decorative content in a horizontal layout over News Feed that disappears in 24 hours – just like Snapchat Stories.
Facebook Stories (pictured right) highlights decorative content in a horizontal layout over News Feed that disappears in 24 hours – just like Snapchat Stories (pictured left)
The section in the app called ‘Direct’ appears to be very similar to Snapchat’s feed for one-to-one group messaging.
The update encourages users to use Facebook’s camera feature and also lets them put friends’ stories at the top of their News Feed.
In the same month it also introduced ‘Messenger Day’, which lets user share photos and videos with illustrated filters and stickers that vanish in 24 hours – just like Snapchat Stories.
November 2017 – Streaks
In November, Facebook copied Snapchat by testing a new feature that encourages friends to send messages back and forth for consecutive days.
Like ‘Snapstreaks’ on Snapchat, Facebook Messenger ‘Streaks’ have emoji next to the name of anyone who users are regularly messaging.
According to Facebook, this will encourage users to ‘keep your streak going’.
In March, Facebook introduced ‘Messenger Day’, which lets user share photos and videos with illustrated filters and stickers that vanish in 24 hours – just like Snapchat Stories
January 2018 – Screenshots
In January, Instagram, the Facebook-owned app, began testing a feature that lets your followers know if you’ve taken a sneaky screenshot of their Story.
The Snapchat-inspired feature is expected to launch on the picture-sharing platform soon and is currently being trialled in Japan.
May 2018 – Bitmoji
As with Filters, Snaps, and Stories, Facebook revealed it is duplicating the Bitmoji feature used on Snapchat.
Within the code of Facebook’s Android app, developers have found an unreleased functionality that lets users ‘build personalized, illustrated versions of themselves for use as stickers in Messenger and comments.’
Source: Read Full Article