YouTube to take on Netflix with Bandersnatch-style choose-your-own adventure programmes on the video sharing website
- Netflix’s Bandersnatch was revealed the potential of interactive content
- YouTube is now hoping to go toe-to-toe with the streaming giant
- It wants to develop its own original content to rival Netflix’s shows
- YouTube says it has ‘amazing new tools and opportunities to create and tell multilayered and interactive stories’
YouTube is working on a choose-your-own adventure show to rival Netflix and shows like Bandersnatch.
The online streaming platform is developing a new division dedicated to making the content which will be headed up by YouTube veteran Ben Relles.
It is hoped creating unique content for the site will bring in more users and more money from advertisers.
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The online streaming platform is developing a new division dedicated to making the content which will be headed up by YouTube veteran Ben Relles following the success of Netflix’s Bandersnatch
Mr Relles started at YouTube in 2011 and has worked on various programmes for the company’s ‘unscripted’ programme.
YouTube’s global head of original programming Susanne Daniels said the firm has ‘amazing new tools and opportunities to create and tell multilayered and interactive stories’.
A timeline has not been announced and would mark a new era for YouTube’s content.
It has so far been focusing on reality and live TV and curating a library of interactive content would need significant investment from parent company Google.
Netflix stunned viewers around the world when it unveiled Bandersnatch – its own interactive film based on a young game developers journey.
The streaming giant intends to create more content like Bandersnatch and Netflix boss Todd Yellin has revealed its future plans.
Speaking at a conference in Mumbai, he said: ‘Expect over the next year or two to see more interactive storytelling.
‘And it won’t necessarily be science fiction, or it won’t necessarily be dark.
‘It could be a wacky comedy. It could be a romance, where the audience gets to choose – should she go out with him or him.’
An interactive survival series featuring Bear Grylls – titled You vs. Wild – launched yesterday.
WHAT IS INTERACTIVE CONTENT?
Netflix is leading the way with current interactive content after the huge success of Bandersnatch.
Users watching the programme are presented with choices at certain points along the story line.
The viewer can then select certain routes and carve out a route throughout the story.
Each choice leads to a different adventure, so you can watch again and again, and see a new story each time.
Current Interactive content on Netflix
- Puss in Book: Trapped in an Epic Tale, available now.
- Buddy Thunderstruck: The Maybe Pile, available now.
- Stretch Armstrong: The Breakout, available now.
- Minecraft: Story Mode, available now.
- Black Mirror: Bandersnatch, available now.
- Bear Grylls’ You vs. Wild
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