The Human Ken Doll – who is openly gay – got playful with Ben as they embraced in the doorway.
Heterosexual Ben – who is famous for marrying a woman he just met on TV – laughed as Rodrigo agreed not to go to bed and "play" instead.
Ben said: "No, I don't want you to go to bed.
"I want to play."
Rodrigo nuzzled into Ben's neck and said "we can play", before kissing him twice.
Ben laughed before saying: "Go get your nightgown on and then we can have a little play."
After agreeing to Ben's demands, Rodrigo asked: "What are we going to play?"
Ben replied: "I don't know yet, let's have a little think."
Fans reacted to the flirty exchange, saying: "I feel there is a little love in the air in the house with Ben and Rodrigo!
"Loving their chemistry @bbuk #cbb."
Another asked: "Am I the only one that feels like Ben is massively leading Rodrigo on? #cbb."
While someone else said: "Can the producers stop trying to make Ben and Rodrigo the Shane J and Andrew of the series? #CBB #CBBUK."
The pair's close friendship in the house made fans think of Caroline Flack's on-off fiance Andrew Brady.
Despite being straight, many fans hoped he would get together with Shane Janek while they were in the Celebrity Big Brother house in January.
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