The former Emmerdale actress entered the Channel 5 reality show during Thursday night's live launch.
But almost immediately, viewers clocked something was up with the 35-year-old, and it wasn't the way she tried to clean a mark off her top with her own spit before meeting her fellow housemates.
In fact, many were puzzled as to why Roxanne had her engagement ring on her right hand instead of her left.
Taking to Twitter, one eagle eyed fan wrote: "Has Roxanne got her engagement ring on the wrong hand??" while another tweeted: "I'm fairly sure Roxanne has her engagement ring on her wrong hand, at least in that promo."
A third posted: "Why is Roxanne's engagement ring on her right hand?!"
As she posed for pictures in front of the paparazzi before entering the house, Roxanne – who is got engaged to boyfriend Lee Walton after a whirlwind romance – placed both hands on her hips, and her diamond ring could clearly be seen on her right hand ring finger.
It wasn't a one off occurrence either, as she wore the bling on her right hand in her promo video and while in the house.
On her left hand ring finger – where an engagement ring normally sits – she has a tattoo, after she got a matching ink with Lee following his proposal.
The couple initially decided to forgo traditional engagement rings, but following Roxanne's harrowing stock car crash, Lee decided to buy her one after all.
The move has annoyed a number of viewers, with one writing on Facebook: "Has anyone else noticed that she is wearing her engagement ring on the wrong finger as well. I know it is useless information but I have to say it."
Another viewer replied: "That was bugging me the whole way through launch night lol."
On Twitter, others felt the same, with one writing: "Lads will someone tell roxanne her engagement ring goes on her LEFT hand!?!"
Another added: "Somebody tell Roxanne that engagement ring is on the wrong finger…Bloody Hilarious".
Roxanne became engaged to steel worker Lee, 40, after just one week.
She said: "We were engaged within a week of meeting! I know it sounds crazy, but I knew my heart.”
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