I'm A Celebrity: Matty and Naughty Boy take on a new trial

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David Ginola has been the bookies’ favourite to win I’m A Celebrity…Get Me Out Of Here! for some time but new data suggests his popularity with bookmakers may not translate into votes. Digital marketing agency Mediaworks analyses the popularity of each celebrity daily and the footballing legend finds himself in a dangerous position.

Mediaworks analyses a sample of 500 tweets about each remaining campmate to gauge public opinion. 

After the public voted out four celebrities, it looks like Matty Lee is in the firing line for Thursday’s eviction. 

From November 26 to December 8, the Olympic gold medallist finds himself at the bottom of the sentiment chart. 

However, at the other end of the scale Coronation Street stalwart Simon Gregson has soared to the top of the chart. 

Read more: I’m A Celeb fans all share same complaint minutes after show started

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