Piers Morgan has received more than 800 Ofcom complaints after he mocked the Chinese language on Good Morning Britain.
The acid-tongued presenter was once again ranting, and this time, it was over Princess Anne's son appearance in an advert for a Chinese dairy farm.
During his heated babble, Piers said the name of the farm was "ching chong ching" during the ITV daytime programme earlier this week.
The moment didn't go down well with viewers at home as the TV regulator confirmed to The Sun the remark sparked 841 complaints.
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Piers' biting manner was made apparent when he launched into the verbal tirade while his co-host Suzanna Reid remained silent.
He said: "I like Peter Phillips, I met him at a lunch last year, but that is not a good look for the Royals. Flogging Chinese State-owned milk – it’s a state-owned dairy farm.
"The big question for Meghan and Harry in their brave new world where they think it’s going to be ethical and lovely but people are going to be chucking millions at them like Peter Phillips because he’s Royal.
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"He’s a nice guy, he’s not a HRH – the problem is other people. All these actors go to China to do these terrible ads thinking we’d never see them and Peter thinks the same."
"Oh Peter for God’s sake man. This is the problem – people want association with the Royals, they want to exploit them. He should be flogging milk made here," he continued.
"What's the name of it? Ching chong ching?"
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But his comment irked Susanna, who vented: "Taking the Mickey out of foreign languages is rather 1970s."
And his comments soon sent social media into meltdown, with viewers calling out Piers' "racist" remark.
Good Morning Britain airs weekdays on 6:30am.
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