His EP, rush-released last week so that he can make changes to his debut album, has flopped.
The collection of songs was not eligible for the album chart, but all four tracks look set to be absent from the Top 40 when it is announced today — despite Liam opening up about his split from Cheryl on them.
Not even roping in top US rapper French Montana for title track First Time was enough to stir fans.
Early chart data showed none of the songs had even cracked the Top 70, which will provide a headache for label bosses as they work out what to do next.
And it doesn’t bode well for his album, which was originally due to be released in a fortnight.
A music insider said: “When Liam released his first solo single, Strip That Down, last summer it had a great reaction and peaked at No 3. But fast forward 12 months and people have lost interest.
"Fans complained the music on his EP was too auto-tuned and it just hasn’t been enough to get people excited.
“Bosses are still hoping the single First Time will rise up the charts in the next few weeks, but it’s not a good start and has made them uncertain as to which direction to go down with the album.”
Liam, who celebrated his 25th birthday with pals in Bali on Wednesday, confirmed earlier this month that he was releasing the EP as he had to make drastic changes to his debut album in the wake of his relationship break-up.
He said: “The last few months have seen some big changes for me. I’m determined for my debut album to truly represent me.
“In the meantime, this EP is a collection of songs I’m really proud of and want you all to hear.”
Shame not many people have heard them, though.
READ ON FOR MORE SIMON BOYLE'S BIZARRE COLUMN
ORANGE is the new black for Lady Gaga as she brightens up a grey day in Paris.
MUSE have announced their first new album in three years – Simulation Theory. The record, their eighth studio release, is out on November 9 and features single Something Human, which has already racked up six million views on YouTube.
Prince to King
PARIS JACKSON honoured her late father Michael at a star-studded celebration with brother Prince – who paid his own special tribute by wearing a copy of the King of Pop’s famous red jacket.
The siblings took to the red carpet at the Mandalay Bay in Vegas on Wednesday to remember the music icon on what would have been his 60th birthday.
Both had a bash at executing their best versions of Jacko’s famous moonwalk before accepting a posthumous award on behalf of the Elizabeth Taylor Aids Foundation Legacy for Humanitarian Service.
Fellow stars including Mark Ronson, Vanessa Hudgens and Jackson brothers Tito and Jackie also turned out to pay their respects to Michael.
More than nine years on from the legend’s death, his legacy shows no sign of waning.
IT turns out Kooks frontman Luke Pritchard met his perfect match in the same way the rest of us meet ours – online.
The singer, whose exes include Katie Melua, Mischa Barton and Georgia May Jagger, spent six months on a dating app before going on a blind date with his now fiancée Ellie Rose.
I revealed the Naive hitmaker, above with Ellie, proposed while she was having a wee last week.
Luke, whose band’s fifth album Let’s Go Sunshine is out today, said: “We met on a dating app, which is so unromantic. It’s the craziest thing with me and Ellie – everything that should be really non-romantic is really romantic.”
While the modest musician says he did not have a problem with being recognised on the app, he was drawn to some women who had Kooks tracks on their profiles.
But Luke said he swiped right for fellow musician Ellie because he thought it was funny that she had a Marilyn Manson song on her profile.
He added: “She looked like she didn’t take herself too seriously.”
I wonder what will be on their wedding playlist.
From classical to grime
SHE has been Britain’s best-selling classical artist for 25 years, but Katherine Jenkins is now turning her voice to grime.
The mezzo-soprano is taking an unlikely turn on her new album by covering Blinded By Your Grace by Stormzy.
The tune, and others including Never Enough from The Greatest Showman, features on Guiding Light, out November 30.
Somehow though, I doubt we will hear her spitting beats. Speaking about the record, Katherine said: “I am very happy, blessed and incredibly grateful. I feel whole new layers of emotion which have really taken me by surprise and made me feel like I have found myself, found my true voice.”
She has also announced a 23-date UK tour kicking off in April.
Over the years, Katherine has performed for the Royal Family and the Pope. The Queen will be rapping along in no time.
- MARK RONSON’s next record is about splitting from actress Josephine De La Baume, who he married in 2011. The producer, who has written with Swedish star Lykke Li, said: “It’s a break-up album. You really have to go through something kind of f***ed up to make good art sometimes.”
- CONCERNS have been raised for Kanye West after he broke down in tears on Chicago radio on Wednesday, blaming his recent issues on the departure of longtime collaborator Don C. He wept: “The downfall of Kanye West is directly related to Don C not being around. I told him I need him. To be there for me.”
- AUSSIE singer Troye Sivan today releases his second studio album Bloom, featuring his singles My My My!, The Good Side and his Ariana Grande collaboration Dance To This. He will begin a worldwide tour in the US later this month before coming to the UK next year.
- ED SHEERAN has a bigger role than first thought in Danny Boyle’s film All You Need Is Love. He said: “This was like full 12-hour days on set. It was a very intense two months because I would have four days of gigging then three days of shooting a film. I was playing myself, so I don’t think I was that bad.”
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