She’s known for her tumbling long blonde locks.
So fans of Love Island’s Hayley Hughes could have been forgiven for doing a double-take when she showed off her dramatic new look this week.
The Liverpudlian model, 22, stunned her 586,590 Instagram followers when she flaunted her platinum blonde bob.
However, she soon revealed her new look wasn’t permanent – she was simply wearing a wig.
Hayley, who left the Majorcan villa on Day 13 of the ITV2 series, was taking part in a photoshoot for Horni Underwear at the Courthouse Hotel Shoreditch.
Sharing a video of her in the wig on Instagram, she wrote: "Loving my stay at the @courthousehotelshoreditch perfect place to get photoshoot ready. What do you think of the wig guys? @carlbembridgehair."
She was persuaded to try a wig by her hairstylist and wigmaker Carl Bembridge.
Celebrity hairdresser Carl works with a host of stars, including Katie Price, Stephanie Davis , Megan McKenna , Dani Dyer , Olivia Attwood , Amber Davies , Danielle Lloyd, Marnie Simpson and Samira Mighty.
Hayley has returned to her modelling job since being voted out of the villa after just two weeks.
During her time on the show, the blonde was ridiculed after admitting she didn’t know what Brexit was, asking: "I seriously don’t have a clue… so does that mean we won’t have any trees?"
She failed to find love in the villa after disastrous couplings with male models Eyal Booker and Charlie Frederick.
However, Hayley has recently started dating DJ Tom Zanetti after the pair posted a series of loved up Instagram photos.
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