Piers Morgan still doesn't seem to be over that NTAs loss as he continued to mock Holly Willoughby and Phillip Schofield and Ant and Dec on Good Morning Britain today, even suggesting that their agent "won" the awards for them.
The 54-year-old couldn't resist yet another on-air rant as he responded to a story saying that he had a "outrageous outburst" following This Morning's win over GMB last week at the awards do.
Addressing the story, it appeared as though Piers was about to try an make amends as he said: "No one, no one admires them for winning ten NTAs than me."
However Piers then put on a squeaky tone as he pretended to be Holly, saying:"Oh me? Us? Little old Us? Did our agent win it for us again?
"Is it the same agent as Ant and Dec? Did they win it again? How are they doing it Phil?"
It was This Morning's 10th win in a row at the NTAs, joined on stage by the entire team including hosts Ruth Langsford and Eamonn Holmes.
But last week Piers appeared to add fuel to the rumours of backstage feuding between some of the stars.
Holly and Phil also seemed closer than ever, while they celebrated their win with Ruth, Eamonn and the others.
But Piers appeared to suggest this was all for show on Wednesday, blasting them for "performing" and acting like a "happy family".
After mocking Holly's reaction and their acceptance speech, he made a comment to suggest there were things going on behind the scenes.
Piers began squealing with a fake look of shock on her face, imitating Holly.
He then said: "We're one big happy family. Are we… Ruth? Awks."
*Good Morning Britain airs weekdays at 6am on ITV
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