Holly Willoughby and Phillip Schofield were being shown a series of Royal Wedding memorabilia when two models came out in cosies adorned with Prince Harry and his wife-to-be Meghan Markle’s face.
But they didn’t necessarily get the reaction Alice Beer was hoping for – thanks to Harry’s beard.
The presenters were left in hysterics – not quite believing their eyes, while the poor model tried to keep a straight face.
With his mouth agape, Phillip said: "The Harry one is all wrong!" as Holly added: "It's where the beard is!”
Those watching at home were also in stitches and took to Twitter to comment on it.
One person wrote: “Im crying ?? @thismorning Someone tell me where I can get the harry swimsuit!❤ #ThisMorning .”
Another added: “Look where prince harry's mouth is on that swimsuit omg lol who on earth is gonna buy that let alone wear it ??? #ThisMorning.”
While a third chimed in: “All I’m going to do is watch the wedding, might have a G&T or two, or three or four but I sure as hell won’t be wearing a swimsuit with Prince Harry’s beard in an awkward place ??? #ThisMorning.”
Other memorabilia available included mugs, flags and even royal themed condoms.
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