Mr Peanut Gives His Life in Planters' Super Bowl Ad (Video)

Our hearts are with Mrs. Peanut

Super Bowl LIV may begin with a moment of silence.

Planters released its first commercial for the NFL’s championship game on Wednesday, which features the food company’s long-standing mascot, Mr. Peanut, make a heroic sacrifice to save Matt Walsh and Wesley Snipes.

We won’t spoil the heartbreaking details, so you’ll just have to watch what happens in the video above. Mr. Peanut was 104.

The Super Bowl, of course, is the most-watched TV event of the year. That makes it the most-expensive ad buy for marketers, so they need to pull stunts like this to get viewers excited. For this year’s Super Bowl, the highest price for a 30-second spot is $5.6 million, an increase over the $5.3 million peak for Super Bowl LIII. Fox has already sold all of its Super Bowl inventory.

Over the previous decade, the Super Bowl accounted for $3.66 billion in advertising revenue, according to data from research firm Kantar Media. In that same time, the average cost for a 30-second spot grew 63%, from $2.77 million in 2010 to $4.51 million in 2019 (it peaked in 2017 at $4.7 million).

Last year’s Super Bowl LIII brought in $412 million in ad revenue for CBS, which was up just a hair over the $411 million that NBC earned for Super Bowl LII in 2018. It dwarfs all other major TV staples in ad cost: The next-most expensive properties in 2019 were the Academy Awards, at $1.95 million, and the AFC Championship Game, at $1.92 million.

The Super Bowl will be held Feb. 2 from Hard Rock Stadium in South Florida, airing on Fox. The San Francisco 49ers will take on the Kansas City Chiefs.

Winter TV 2020: Premiere Dates for New and Returning Shows (Photos)

  • Winter is here and with it, naturally, comes the Winter TV season. In honor of the return of the colder months and their small-screen offerings, TheWrap has rounded up the premiere dates for not just the new and returning shows on Fox, ABC, NBC, CBS and The CW, but also the ones for the eagerly anticipated series hitting cable channels and streaming services this winter. Click through our gallery to find out when your favorite shows will be back and when your possible new favorites will debut.

    ABC/AMC/NBC/Netflix

  • Series: “Dracula”  Net: Netflix Premiere Date: Saturday, Jan. 4  Time: N/A

    Netflix

  • Series:  “Say Yes to the Dress: America”  Net:   TLC   Premiere Date:  Saturday, Jan. 4   Time: 8 p.m.

    TLC

  • Series:  “Sister Wives”  Net:  TLC   Premiere Date:  Sunday, Jan. 5   Time: 8 p.m.

    TLC

  • Series:  “Naked and Afraid: Alone”  Net:  Discovery Channel  Premiere Date:  Sunday, Jan. 5  Time: 10 p.m.

    Discovery Channel

  • Series:  “America’s Got Talent: The Champions”  Net:  NBC   Premiere Date:  Monday, Jan. 6   Time: 8 p.m.

    NBC

  • Series:  “The Bachelor”  Net: ABC   Premiere Date:  Monday, Jan. 6   Time: 8 p.m.

    ABC

  • Series:  “Love & Hip Hop: Miami”  Net:  VH1  Premiere Date:  Monday, Jan. 6  Time: 9 p.m.

    VH1

  • Series:  “Manifest”  Net: NBC    Premiere Date:  Monday, Jan. 6   Time: 10 p.m.

    NBC

  • Series:  “Ellen’s Game of Games”  Net:  NBC   Premiere Date:   Tuesday, Jan. 7   Time: 8 p.m.

    NBC

  • Series:  “Jeopardy: The Greatest of All Time”  Net:  ABC  Premiere Date:  Tuesday, Jan. 7 Time: 8 p.m.

    ABC

  • Series:  “Nick Cannon Presents: Wild N’ Out”  Net:  VH1  Premiere Date:  Tuesday, Jan. 7 Time: 8 p.m.

    VH1

  • Series:  “Gordon Ramsay’s 24 Hours to Hell and Back”  Net: Fox    Premiere Date:  Tuesday, Jan. 7   Time: 9 p.m.

    Fox

  • Series: “The Haves and the Have Nots”   Net:   OWN   Premiere Date:   Tuesday, Jan. 7  Time: 9 p.m.

    OWN

  • Series: “Schitt’s Creek”   Net:  Pop TV   Premiere Date:  Tuesday, Jan. 7   Time: 9 p.m.

    Pop TV

  • Series: “Vanderpump Rules”   Net: Bravo    Premiere Date: Tuesday, Jan. 7    Time: 9 p.m.

    Bravo

  • Series:  “FBI: Most Wanted”  Net: CBS    Premiere Date:  Tuesday, Jan. 7   Time: 10 p.m.

    CBS

  • Series:  “Zoey’s Extraordinary Playlist”  Net:  NBC   Premiere Date:  Tuesday, Jan. 7   Time: 10 p.m.

    NBC

  • Series: “Cheer”  Net: Netflix Premiere Date: Wednesday, Jan. 8  Time: N/A

    Netflix

  • Series:  “Undercover Boss”  Net: CBS    Premiere Date:  Wednesday, Jan. 8   Time: 8 p.m.

    CBS

  • Series:  “Catfish: The TV Show”  Net: MTV  Premiere Date:  Wednesday, Jan. 8  Time: 8 p.m.

    MTV

  • Series: “Criminal Minds”   Net: CBS    Premiere Date: Wednesday, Jan. 8    Time: 9 p.m.

    CBS

  • Series:  “America’s Top Dog”  Net: A&E    Premiere Date:  Wednesday, Jan. 8   Time: 9 p.m.

    A&E

  • Series:  “Party of Five”  Net:  Freeform   Premiere Date:  Wednesday, Jan. 8    Time: 9 p.m.

    Freeform

  • Series:  “Medical Police”  Net:  Netflix Premiere Date:  Friday, Jan. 10  Time: N/A

    Netflix

  • Series:  “AJ & The Queen”  Net:  Netflix Premiere Date:  Friday, Jan. 10  Time: N/A

    Netflix

  • Series:  “Lincoln Rhyme: Hunt for the Bone Collector”  Net: NBC    Premiere Date: Friday, Jan. 10    Time: 8 p.m.

    NBC

  • Series: “The Outsider”   Net:  HBO   Premiere Date:  Sunday, Jan. 12   Time:  9 p.m.

    HBO

  • Series: “The New Pope”   Net:  HBO   Premiere Date:  Monday, Jan. 13   Time:  9 p.m.

    HBO

  • Series: “Grace & Frankie”  Net: Netflix Premiere Date: Wednesday, Jan. 15  Time: N/A

    Netflix

  • Series:  “The Magicians”  Net:  Syfy  Premiere Date:  Wednesday, Jan. 15  Time: 10 p.m.

    Syfy

  • Series: “68 Whiskey”   Net:  Paramount Network   Premiere Date:  Wednesday, Jan. 15   Time:  10 p.m.

    Paramount Network

  • Series: “Listing Impossible”   Net:  CNBC   Premiere Date:  Wednesday, Jan. 15   Time:  10 p.m.

    CNBC

  • Series:  “Grown-ish”  Net:  Freeform  Premiere Date:  Thursday, Jan. 16   Time: 8 p.m.

    Freeform

  • Series:  “Everything’s Gonna Be Okay”  Net:  Freeform   Premiere Date:  Thursday, Jan. 16  Time: 8:30 p.m.

    Freeform

  • Series: “Little America”  Net: Apple TV+ Premiere Date: Friday, Jan. 17  Time: N/A

    Apple TV+

  • Series:  “Diary of a Future President”  Net:  Disney+   Premiere Date:  Friday, Jan. 17  Time: N/A

    Disney+

  • Series:  “Sex Education”  Net:  Netflix  Premiere Date:  Friday, Jan. 17   Time: N/A

    Netflix

  • Series:  “Seven Worlds, One Planet”  Net:  BBC America  Premiere Date:  Saturday, Jan. 18  Time: 9 p.m.

    BBC America

  • Series: “Avenue 5”  Net: HBO Premiere Date: Sunday, Jan. 19  Time: 10 p.m.

    HBO

  • Series:  “9-1-1: Lone Star”  Net:  Fox   Premiere Date:  Sunday, Jan. 19   Time: 10 p.m.

    Fox

  • Series: “Curb Your Enthusiasm”  Net: HBO Premiere Date: Sunday, Jan. 19  Time: 10:30 p.m.

    HBO

  • Series:  “Brain Games”  Net:  Nat Geo  Premiere Date:  Monday, Jan. 20  Time: 9 p.m.

    Nat Geo

  • Series:  “Home Town”  Net:  HGTV  Premiere Date:  Monday, Jan. 20  Time: 9 p.m.

    HGTV

  • Series:  “DC’s Legends of Tomorrow”  Net: The CW    Premiere Date:  Tuesday, Jan. 21   Time: 9 p.m.

    The CW

  • Series:  “Project Blue Book”  Net: History Channel    Premiere Date:  Tuesday, Jan. 21   Time: 10 p.m.

    History

  • Series:  “Awkwafina Is Nora From Queens”  Net: Comedy Central   Premiere Date:  Wednesday, Jan. 22   Time: 10:30 p.m.

    Comedy Central

  • Series:  “Star Trek: Picard”  Net:  CBS All Access   Premiere Date: Thursday, Jan. 23    Time: N/A

    CBS All Access

  • Series:  “Station 19”  Net: ABC    Premiere Date:  Thursday, Jan. 23   Time: 8 p.m.

    ABC

  • Series:  “Outmatched”  Net: Fox    Premiere Date: Thursday, Jan. 23    Time: 8:30 p.m.

    Fox

  • Series:  “The Bold Type”  Net: Freeform    Premiere Date:  Thursday, Jan. 23   Time: 9 p.m.

    Freeform

  • Series:  “Chilling Adventures of Sabrina”  Net:  Netflix   Premiere Date:  Friday, Jan. 24   Time: N/A

    Netflix

  • Series:  “The Ranch”  Net:  Netflix   Premiere Date:  Friday, Jan. 24   Time: N/A

    Netflix

  • Series:  “Shrill”  Net:  Hulu   Premiere Date:  Friday, Jan. 24   Time: N/A

    Hulu

  • Series:  “The Circus”  Net:  Showtime  Premiere Date:  Sunday, Jan. 26  Time: 8 p.m.

    Showtime

  • Series:  “Justin Bieber: Seasons”  Net:  YouTube  Premiere Date:  Monday, Jan. 27  Time: N/A

    YouTube

  • Series:  “Biggest Loser”  Net:  USA Network Premiere Date:  Tuesday, Jan. 28  Time: 9 p.m.

    USA Network

  • Series:  “Miracle Workers: Dark Ages”  Net:  TBS   Premiere Date:  Tuesday, Jan. 28   Time: 10:30 p.m.

    TBS

  • Series:  “Miz & Mrs.”  Net:  USA Network Premiere Date:  Wednesday, Jan. 29  Time: 10 p.m.

    USA Network

  • Series:  “BoJack Horseman”  Net: Netflix    Premiere Date:  Friday, Jan. 31   Time: N/A

    Netflix

  • Series:  “The Masked Singer”  Net:  Fox   Premiere Date:  Sunday, Feb. 2   Time: 10:30 p.m.

    Fox

  • Series: “Lego Masters”   Net:  Fox   Premiere Date:  Wednesday, Feb. 5   Time: 9 p.m.

    Getty

  • Series: “Katy Keene”   Net:  The CW   Premiere Date:  Thursday, Feb. 6   Time: 8 p.m.

    The CW

  • Series: “Brooklyn Nine-Nine”   Net:  NBC   Premiere Date:  Thursday, Feb. 6   Time: 8 p.m.

    NBC

  • Series:  “The Sinner”  Net:  USA Network Premiere Date:  Thursday, Feb. 6  Time: 9 p.m.

    USA Network

  • Series: “Indebted”   Net:  NBC   Premiere Date:  Thursday, Feb. 6   Time: 9:30 p.m.

    NBC

  • Series: “Tommy”   Net:  CBS   Premiere Date:  Thursday, Feb. 6  Time: 10 p.m.

    CBS

  • Series:  “Briarpatch”  Net:  USA Network Premiere Date:  Thursday, Feb. 6  Time: 10 p.m.

    USA Network

  • Series:  “Mythic Quest: Raven’s Banquet”  Net:  Apple TV+   Premiere Date:  Friday, Feb. 7  Time: N/A

    Apple TV+

  • Series:  “Locke & Key”  Net:  Netflix   Premiere Date:  Friday, Feb. 7   Time: N/A

    Netflix

  • Series:  “MacGyver”  Net:  CBS   Premiere Date:  Friday, Feb. 7   Time: 8 p.m.

    CBS

  • Series:  “High Maintenance”  Net:  HBO   Premiere Date:  Friday, Feb. 7  Time: 11 p.m.

    HBO

  • Series:  “Homeland”  Net: Showtime    Premiere Date: Sunday, Feb. 9    Time: 9 p.m.

    Showtime

  • Series:  “Kidding”  Net:  Showtime   Premiere Date:  Sunday, Feb. 9   Time: 10 p.m.

    Showtime

  • Series:  “For Life”  Net:  ABC   Premiere Date:  Tuesday, Feb. 11   Time: 10 p.m.

    ABC

  • Series: “Survivor”  Net: CBS   Premiere Date: Wednesday, Feb. 12   Time: 8 p.m.

    CBS

  • Series:  “Narcos: Mexico”  Net:  Netflix   Premiere Date:  Thursday, Feb. 13  Time: N/A

    Netflix

  • Series: “High Fidelity”  Net:  Hulu  Premiere Date:  Friday, Feb. 14  Time: N/A

    Hulu

  • Series: “Outlander”  Net:  Starz  Premiere Date:  Sunday, Feb. 16  Time: 8 p.m.

    Starz

  • Series: “American Idol”  Net: ABC  Premiere Date:  Sunday, Feb. 16  Time: 8 p.m.

    ABC

  • Series: “Duncanville”  Net: Fox  Premiere Date:  Sunday, Feb. 16  Time: 8:30 p.m.

    Fox

  • Series: “Extreme Makeover: Home Edition”  Net: HGTV  Premiere Date:  Sunday, Feb. 16  Time: 9 p.m.

    HGTV

  • Series: “Good Girls”  Net:  NBC  Premiere Date: Sunday, Feb. 16   Time: 10 p.m.

    NBC

  • Series: “Last Week Tonight With John Oliver”  Net: HBO   Premiere Date: Sunday, Feb. 16   Time: 11 p.m.

    HBO

  • Series: “Better Call Saul”  Net: AMC   Premiere Date: Sunday, Feb. 23   Time: 10 p.m.

    AMC

  • Series:  “The Voice”  Net:  NBC  Premiere Date: Monday, Feb. 24   Time: 8 p.m.

    NBC

  • Series:  “Dispatches From Elsewhere”  Net:  AMC  Premiere Date: Sunday, March 1   Time: 10 p.m.

    AMC

  • Series:  “Hillary”  Net:  Hulu  Premiere Date:  Friday, March 6  Time: N/A

    Hulu

  • Series:  “Ride With Norman Reedus”  Net:  AMC  Premiere Date:  Sunday, March 8  Time: 11 p.m.

    AMC

  • Series:  “Cosmos: Possible Worlds”  Net:  Nat Geo  Premiere Date:  Monday, March 9  Time: 9 p.m.

    Nat Geo

  • Series:  “Roswell, New Mexico”  Net:  The CW  Premiere Date:  Monday, March 16  Time: 9 p.m.

    The CW

  • Series:  “The Plot Against America”  Net:  HBO  Premiere Date:  Monday, March 16  Time: 9 p.m.

    HBO

  • Series:  “Little Fires Everywhere”  Net:  Hulu  Premiere Date:  Wednesday, March 18  Time: N/A

    Hulu

Here’s when 92 broadcast, cable and streaming series debut and come back

Winter is here and with it, naturally, comes the Winter TV season. In honor of the return of the colder months and their small-screen offerings, TheWrap has rounded up the premiere dates for not just the new and returning shows on Fox, ABC, NBC, CBS and The CW, but also the ones for the eagerly anticipated series hitting cable channels and streaming services this winter. Click through our gallery to find out when your favorite shows will be back and when your possible new favorites will debut.

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