Taylor Swift’s New ‘folklore’ Album Is Scoring Legendary Sales In Its Early Run

UPDATE: Taylor Swift’s new folklore album has had a fabled sales beginning.

Since its Thursday release,  the album surpassed 1.3 million global sales in its first twenty-four hours, according to her Republic Records label.

Beyond that, folklore also dominated on the global streaming platforms. Spotify said Swift’s total of 79.4 million streams is a new record for an album by a female artist. Apple Music’s total of 35.47 million is a new high for a pop album.

That means the album will easily debut at No. 1 on the Billboard albums chart, and will have the best showing since Swift’s Lover album came out in 2019.

Final first-week numbers will not be available until a week from Monday.

EARLIER: In a perfect world, Taylor Swift would be out on the road doing a stadium tour this summer. As we all know, it’s not a perfect world.

But sometimes when things don’t go as planned, it’s not necessarily a disaster. And so it was that the time off from the road spurred Taylor Swift’s muse into overdrive, resulting in her eighth album, folklore, which will be released at midnight.

Swift made the announcement on Instagram earlier today, teasing with jigsaw pieces of her album artwork before posting a black and white photo which showed her walking through a forest.

The 16-song album helped her “pour all of my whims, dreams, fears and musings” into the music, Swift said.

“Most of the things I had planned this summer didn’t end up happening, but there is something I hadn’t planned on that DID happen. And that thing is my 8th studio album, folklore. Surprise Tonight at midnight I’ll be releasing my entire brand new album of songs I’ve poured all of my whims, dreams, fears, and musings into. I wrote and recorded this music in isolation but got to collaborate with some musical heroes of mine; @aarondessner (who has co-written or produced 11 of the 16 songs), @boniver (who co-wrote and was kind enough to sing on one with me), William Bowery (who co-wrote two with me) and @jackantonoff (who is basically musical family at this point).

“Engineered by Laura Sisk and Jon Low, mixed by Serban Ghenea & Jon Low. The album photos were shot by the amazing @bethgarrabrant.

“Before this year I probably would’ve overthought when to release this music at the “perfect” time, but the times we’re living in keep reminding me that nothing is guaranteed. My gut is telling me that if you make something you love, you should just put it out into the world.

“That’s the side of uncertainty I can get on board with. Love you guys so much.’

‘Engineered by Laura Sisk and Jon Low, mixed by Serban Ghenea & Jon Low. The album photos were shot by the amazing @bethgarrabrant.

‘Before this year I probably would’ve overthought when to release this music at the “perfect” time, but the times we’re living in keep reminding me that nothing is guaranteed. My gut is telling me that if you make something you love, you should just put it out into the world.

‘That’s the side of uncertainty I can get on board with. Love you guys so much.’

Swift also posted a screen grab from the music video of her song Cardigan, which she says will also premiere at midnight to coincide with the album release. She was the writer/director on it.

 Swift’s last album release, Lover, arrived in 2019.

folklore will have 16 songs on the standard edition, but the physical deluxe editions will include a bonus track called “the lakes.” Because this is my 8th studio album, I made 8 deluxe CD editions and 8 deluxe vinyl editions that are available for one week😄 Each deluxe edition has unique covers, photos, and artwork. Available exclusively at taylorswift.com

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