The first trailer for the X Factor 2018 has been released.

Bosses were clearly trying to cash in on the success of it’s hit show of the summer with a special Love Island-themed trailer.

Robbie Williams and wife Ayda Field made their first appearances in the teaser with veteran judge Simon Cowell.

But there was one notable absence from the judging line-up as new boy Louis Tomlinson was missing.

The special trailer, which aired during the final of Love Island last night, started with Robbie getting a text.


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Using the ITV2 dating show’s famous catchphrase, Robbie shouted: "I’ve got a text."

Simon and Ayda leaned in as Robbie revealed what the message said as the judges clutched onto their Love Island waterbottles.

He read: "Judges it’s time to face the music #itsayesfromme"


Louis was missing from the advert but he was there in spirit via a Love Island water bottle.

The judging line-up was represented by four bottles featuring the judges’ names laid out in the positions they will sit on the desk during the series.

Love Island voiceover Iain Stirling then said: "The X Factor. Back soon on ITV."

*The X Factor will air this Autumn on ITV

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