Gin firm is slammed on social media for looting-themed Tweet

Gin firm is slammed on social media for looting-themed Tweet celebrating their drink’s ‘high flammability’

  • Bristol Dry Gin tweeted suggesting rioters favoured their gin as it is flammable
  • The company was met with a backlash as protests continue across America 
  • They used an image of two gin bottles, one with a rag like a Molotov cocktail

A gin distillery has been subject to criticism online after posting a tweet that appeared to suggest rioters favoured their gin due to its flammability.

The now deleted tweet from Bristol Dry Gin, based in central Bristol, read: ‘When the shooting starts the looting starts. Voted No.1 gin by rioters for its complex botanical mix and high flammability.’ 

An image of a flaming gin shot and two gin bottles, one with a rag hanging from the neck like a Molotov cocktail, accompanied the tweet.

The now deleted tweet from Bristol Dry Gin, based in central Bristol, read: ‘When the shooting starts the looting starts. Voted No.1 gin by rioters for its complex botanical mix and high flammability’

Twitter users called out the tweet for glorifying violence during a time of unrest as Black Lives Matter protests continue across America and in some European capitals following the death of George Floyd.   

One user by the name of Nostradoggus tweeted in response to the companies post: ‘Explain this. Don’t just delete it. Explain what went through your heads to post something as absolutely tone deaf. No “we’re sorry we offended”. Lay it out. The thought process, how do you ok this c***?’

While Trishie D tweeted: ‘Hi Bristol Dry Gin, your tweet seems to be deleted by it’s still on Instagram. Just wondering when you’re going to make a donation to Black Lives Matter and apologise. You’re not edgelords – you’re just really s***** people.’ 

 Twitter users called out the tweet for glorifying violence during a time of unrest, as protests over George Floyd’s death continue across America and in some European capitals

The quote ‘when the shooting starts the looting starts’ was recently referenced in a tweet President Donald Trump in a tweet regarding the Minneapolis protests

A user by the name of Needsy called out the company for its tweets, sharing screen grabs of their Facebook responses to the criticism

Others criticised the company’s use of the situation for marketing purposes

Mr Floyd, a 46-year-old black man, died on Memorial Day, May 25, as he was arrested by four police officers over allegedly trying to buy cigarettes with a counterfeit $20 bill in Minneapolis, Minnesota, U.S.

He was seen in a video pleading that he couldn’t breathe as white police officer Derek Chauvin pressed his knee against his neck, sparking protests across the world. 

The quote ‘when the shooting starts the looting starts’ was recently referenced in a tweet President Donald Trump in a tweet regarding the Minneapolis protests.

President Donald Trump used the quote in a post about Minnesota protests on Friday

It is believed to have originated from ‘bigoted’ Miami police Chief Walter Headley in 1967 during a hearing discussing the treatment of black community during protests in the Florida county.

PC Headley had a ‘history of bigotry against the black community’, reports NPR. 

Bristol Dry Gin told MailOnline: ‘We sincerely apologise for any offence caused by our recent social media posts in which a a phrase from Donald Trump’s recent tweet was twisted to reflect the very strong nature of our Gin.

‘We do not condone violence or racism in any form, and we are sorry that this post has upset social media users.’

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