Travel site Booking.com accused of flouting hard-selling rules

Travel website Booking.com is accused by consumer group of flouting rules against hard-selling

  • Probe by Which? suggests Booking.com is in breach of an imposed clampdown
  • Websites were told to stop giving a false impression of hotels’ popularity
  • Which? alleges that Booking.com continues to use false statements such as ‘only one room left on our site’ to push customers to make a reservation

A travel website has been accused of flouting rules against hard-selling.

A probe by the consumer group Which? suggests Booking.com is in breach of a clampdown imposed this year by the Competition and Markets Authority.

It has told travel websites to stop giving a false impression of hotels’ popularity. 

Which? alleges that Booking.com continues to use false statements such as ‘only one room left on our site’ to push customers to make a reservation (stock image)

But Which? alleges that Booking.com continues to use false statements such as ‘only one room left on our site’ to push customers to make a reservation.

Booking.com insisted it had worked hard to implement the commitments agreed with the CMA, which include finding ways to inform customers about the messages it uses on the site.

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