Some popular brands have a quarter of a child’s daily sugar allowance, while others contain more than 40 per cent.
UK brands do not have to reveal how much is in their pills but most have “sugar” or sugar-based “glucose syrup” as the biggest ingredient.
Our probe, carried out with the Can I Eat It? website, found one type of Halib- orange kids’ vitamins made by Seven Seas contains 73g of sugar per 100g, more than a Mars bar’s 60g.
ActiKid Magic Beans Multi-Vitamins have 69g per 100g while Vitabiotics’ WellKid Multivitamin Liquid has 57g.
Just three Nature’s Way Alive Gummies a day, the recommended dose, contain 8g, nearly half the daily allowance.
It is also nearly twice as much as a McVitie’s chocolate digestive, which contains 4.9g.
Smartypants’ Gummy Vitamins with Omega 3 Fish Oil and Vitamin D provide a fifth of a child’s recommended daily sugar allowance, as do Yummi Bears Organics Multi-Vitamin for Kids.
Campaigners called for similar labelling rules to the US, where vitamin-makers are legally required to detail sugar content.
Martin Isark, founder of Can I Eat It?, said: “No wonder our children are hooked on sugar.
“Surely British-produced vitamins and supplements should display sugar levels?
"Parents have a right to be informed of the sugar per dosage and per 100g.”
The Health Food Manufacturers’ Association, which represents Vitabiotics, Seven Seas and Nature’s Way, said: “The health of our customers is of the utmost importance.
“Unlike sweets and sugary drinks, supplements are consumed in small controlled doses so the actual amount of sugar intake is relatively low.”
A Smartypants spokesman said: “We use organic cane sugar along with other natural sweeteners because if vitamins don’t taste good, people don’t take them.”
ActiKid said: “We are open and transparent about all ingredients in our products, as per EU and UK regulations.”
Hero Nutritionals, which makes Yummi Bears, did not respond to a request to comment.
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