Stefano Tonchi, the W editor-in- chief, doesn’t have the money to buy the title — one of three put up for sale recently by Condé Nast — but thinks it could have a great future under a new owner.
The oversized glossy — which was cut back to eight issues a year — managed to avoid getting “Anna-fied” by an Anna Wintour makeover that hit so many other Condé titles, Tonchi told The Cut site of New York magazine.
While W avoided close Wintour scrutiny, it was also neglected by Tonchi’s corporate bosses. That’s why Tonchi welcomes a pending sale — and would like to be part of the process.
Condé is also selling Brides and Golf Digest.
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