KIM Kardashian is joining scores of fellow celebrities to freeze her Facebook and Instagram accounts to halt the spread of hate and propaganda.
"Misinformation shared on social media has a serious impact on our elections and undermines our democracy," the star warned.
What is the #StopHateForProfit movement?
Celebs are joining major companies in the global battle to increase pressure on social media firms to remove hate speech during a week-long protest.
They say the likes of Facebook and Instagram are failing to stop hate speech on their platforms.
The Stop Hate for Profit campaign was started by several US civil rights groups after the death of African-American George Floyd in police custody triggered widespread protests against racial discrimination in the United States.
It won the support of hundreds of major companies, including Starbucks,Lego, Walt Disney, Adidas, Coca-Cola and Ben & Jerry's, in a massive advertising boycott of Facebook in July 2020.
Famous denim maker Levi Strauss & Co also paused ads on Facebook and Instagram, calling on them to take action to stop misinformation and hate speech.
In all, more than 1,200 firms and nonprofits removed their Facebook adverts for the month of July.
Why is Instagram Freeze trending?
Stop Hate For Profit organisers have urged social media users to post about the harm Facebook is causing and "freeze" their use of Facebook-owned Instagram for 24 hours on Wednesday, September 16.
Kim Kardashian has banded with dozens of fellow celebs to freeze her Facebook and Instagram accounts on Wednesday, September 16.
“Misinformation shared on social media has a serious impact on our elections and undermines our democracy.
"Please join me tomorrow when I will be ‘freezing’ my Instagram and FB account to tell Facebook to #StopHateForProfit,” Kardashian posted on Tuesday, September 15.
Her action is bound to make an impact as she has 188million followers on Instagram, and 30million on Facebook.
Deadline explained that she is part of an expanding list of "media influencers and entertainment figures who plan to freeze their Facebook and Instagram accounts Wednesday, asking that others follow to protest misinformation on social media".
Kardashian added: "I can't sit by and stay silent while these platforms continue to allow the spreading of hate, propaganda and misinformation – created by groups to sow division and split America apart."
Which celebrities such as Kim Kardashian West are getting involved?
Actors involved in the boycott, including Kerry Washington, Jennifer Lawrence and Sacha Baron Cohen, have all called on Facebook to do more.
Leonardo DiCaprio told his 46.4million followers on Instagram he is also "pausing my Facebook and Instagram for 24 hours alongside many others".
Singer Katy Perry said on Instagram: "I can't sit idly by while these platforms turn a blind eye to groups and posts spreading hateful disinformation."
Ashton Kutcher is also supporting the action, telling his millions of followers, "these tools were not built to spread hate [and] violence".
Facebook has said it would team up with civil rights groups to develop more tools to fight hate speech, although campaigners say executives have shown little commitment to action as yet.
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