‘It smells of a wild country garden after rainfall’: Holly Willoughby looks incredible in a strapless nude gown as she releases her own £42 perfume – alongside stunning photoshoot

Holly Willoughby cut a glamorous figure as she promoted her first ever Wylde Moon perfume in a stunning photoshoot on Monday. 

The TV presenter, 40, donned a figure-hugging white gown with a sweetheart neckline and a frilled sheer detail.

The garment also featured a ruched embellishment while Holly styled her locks into a bob for the shoot.

Wow! Holly Willoughby cut a glamorous figure as she promoted her first ever perfume in a stunning photoshoot on Monday

The star accentuated her beauty with a light pallet of makeup as she showed off her first fragrance which retails at £42.

The product is a part of Holly’s Wylde Moon lifestyle brand which she launched in September last year.  

Alongside the clip, she wrote: ‘Tomorrow! My first ever perfume…Discover a scent to energise and enliven your senses… 8am @wyldemoon 08.02.22 #borrowedfromthewild’. 

The website states: ‘An invigorating, elegant scent created to capture the evocative aroma of a wild country garden after rainfall.

‘Crafted by British perfumers, using the finest ingredients to elicit emotion and evoke memories. A light, effortlessly elegant bottle you can take anywhere, with monogrammed cap and pure silk, forest green tassel for you to love forever.’ 

The launch of Holly’s perfume also came as she shared the exciting news that she would be presenting an immersive, multi-sensory event to celebrate its release.

Amazing: The TV presenter donned a figure-hugging white gown with a sweetheart neckline and a frilled sheer detail 

Under the iconic backdrop of the London Coliseum, Andy Bell will perform a reworked aria and duet created for the event, with leading cast members of La Bohéme and a 48-piece orchestra.  

Speaking about the collaboration, she said: ‘I fell in love with the opera on my first ever visit over 13 years ago. I had no idea what to expect. 

‘What I learned is that it is for everyone, and for me when I come, life seems to switch off and I become immersed into a world that takes over all senses. Going to the ENO is similar to meditation for me. It’s the perfect place to reconnect. 

‘I’m always mesmerised by the controlled freedom that opera has – powerful voices that helped me to reconnect with my inner voice and not be afraid to express it. Opera signifies that for me in life.

‘La bohème begins with the blowing out of a candle, just as WYLDE MOON was created with a candle – there’s synergy there that brought the whole idea together.

‘Andy Bell was the only person for the job. Such an incredibly talented musician and opera lover – who better to curate and compose the music for the night. 

‘To create a reworked aria and duet to sit alongside something that’s already perfect is not an easy task. I’m so excited for the world to hear the magic that Andy has created.’

Fragrance: The product is a part of Holly’s Wylde Moon lifestyle brand which she launched in September last year

Andy added: ‘Bohemian culture is about pushing against the norm, breaking free of it. The push and pull between straight culture and bohemian culture is how I’m framing the music. 

‘Represented by the push and pull between amplified and live natural sound. I’ve established the music one way and the orchestra and singers will wrestle that from me – the push and pull and strengths between two approaches. 

‘But there’s an irony to it as well. It’s not bohemian versus straight, it’s two different takes on what bohemian means – For me, freedom and abandon is about amplified sound and how I use it, the freedom of using electronic instruments and all the amazing sounds you can make. 

‘But maybe for the orchestra and cast, it’s about a different kind of freedom, freedom from being in standard tempo, or a standard volume. Opera is very free in those ways and it makes rock music / conventional electronic music feel very constricted in that sense. So, to me they are the true bohemians.’

Holly has described Wylde Moon as an online space to empower women, explore crystal energies and offer fashion and beauty tips. 

Explaining her hopes for her new website, Holly wrote for the launch: ‘I want WYLDE MOON to be a place where I can share the things that I love, the lessons that I’ve learnt, the things I see and instantly want to share with others.’

Wow: Holly also shared a behind the scenes glimpse of the elegant photoshoot on Sunday

Holly’s latest newsletter for the site sees the star sharing her tips for ‘looking inward’ during a period of reflection in January.

‘This month’s Edition is all about carving out little moments for yourself, whether that be taking the dog for a walk; soaking in the tub; reading a book; meditating or listening to a podcast,’ the mum of three writes.

‘And let’s not forget, in this lunar month that straddles Valentine’s Day, love and more importantly self-love, is paramount.’

New venture: Holly launched her women’s lifestyle website, Wylde Moon, in September last year, and has described it as an online space to empower women

It’s a busy week for the star as she presented This Morning without her regular co-presenter Phillip Schofield, who is still in isolation with Covid.

Phil made a virtual appearance on Monday’s This Morning after revealing he has tested positive for the seventh day in a row.

Chatting to hosts Holly and Alison Hammond from his stylish home, Phillip, 59, shared: ‘I’m perfectly okay. A week ago I had a slightly scratchy throat for an hour. I have ploughed my way through box sets.’

He added: ‘I have been cooking. I sat in the garden because the sun came out. I’m bored out of my brain.’

On screen: It’s a busy week for the star as she presents This Morning without her regular co-presenter Phillip Schofield, who is still in isolation with Covid 

Phillip, who first announced he had tested positive for the virus on January 31, continued: ‘I have cleaned every single cupboard, every surface, everything.’

He then turned his attention to Sunday night’s Dancing On Ice – which he was unable to host alongside Holly due to his testing positive.

Of the show, which Holly hosted alongside step-in presenter Stephen Mulhern, Phillip said: ‘By the way Holly, it was really weird. It was so weird watching. I sat with a gin and tonic.’

Stephen was confirmed as a replacement for Phillip on Saturday with a statement from ITV reading: ‘This Sunday’s episode of Dancing on Ice will be hosted by Holly Willoughby and Stephen Mulhern while Phillip Schofield continues to self-isolate.’

Cheering on: Phillip tuned in to watch Dancing On Ice on Sunday (Holly and Stephen Mulhern are pictured)

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