Karren Brady accused of 'breaking BBC rules while promoting clothes'

The Apprentice’s Karren Brady is accused of ‘breaking BBC guidelines for sharing details of her boardroom fashion online’

  • Strongly refuting the claims, a spokesperson for The Apprentice said she had not broken any guidelines and pays for all the clothes she wears on the show herself

Karren Brady has come under scrutiny as she was accused of breaking BBC guidelines.

The businesswoman, 53, often looks glamorous as she appears alongside Lord Sugar as his aide and confident on business TV contest The Apprentice.

But as the show airs, she has been taking to Instagram to show some love to the brands that she can be seen donning on-screen – prompting some to believe that this was a breach of BBC guidelines.

Stating that on-air talent shouldn’t promote products or clothes that they wear on-air, it was reported by The Mirror that she could have been breaking this.

Strongly refuting the claims, a spokesperson for The Apprentice insisted she had not broken any BBC guidelines and pays for all the clothes she wears on the show herself.

Scrutiny: The Apprentice’s Karren Brady was accused of breaking BBC guidelines this week as she was thought to be promoting outfits from the show online

They said: ‘Karren has not benefitted financially from her social media posts and has not breached BBC editorial guidelines. She pays for all the clothes she wears on the show and does not have relationships with the brands.’

A source told MailOnline that Karren is not promoting the clothing she wears on the show, nor is she advertising for the brands in question.

They claimed Karren would have to make it clear if her posts were adverts, and she instead posts information about her clothing because she is often asked by her fans.

Karren often takes to Instagram to share her chic ensembles with her 166K followers, tagging brands such as Reiss, Massimo Dutti, Me + Em and Safiyaa for her outfit credit.

While clothing brand Phoebe Grace shared a grab of her on the show as they noted that she was wearing a heart-printed shirt on the show.

The brand gushed over the connection while Karren noted that she has had ‘so many compliments on it’.

Section 15.3.36 of the BBC guidelines state: ‘No on-air talent should promote products, goods, services or clothing they use on air’.

But a source confirmed to The Mirror that Karren wasn’t promoting her outfits, just ‘providing information’ on them.

Chic: The businesswoman, 53, often looks glamorous as she appears alongside Lord Sugar as his aide and confident on business TV contest The Apprentice

Ensemble: Clothing brand Phoebe Grace shared a grab of her on the show as they noted that she was wearing a heart-printed shirt on the show

On-screen: Karren stars alongside Tim Campbell in The Apprentice as they help Lord Alan Sugar with his search for a business partner 

They shared: ‘If brands are using social pictures of Karren, or if they were to screenshot pictures from the show, this is in no way affiliated with Karren nor done with her permission.

‘In no way is she advertising or promoting brands and is not in breach of BBC editorial guidelines – this has been confirmed to us by BBC Editorial Policy. If it was an ad she would have to make that clear in her posts.’

MailOnline has reached out to the BBC for comment.

Karren stars alongside Tim Campbell in The Apprentice as they help Lord Alan Sugar with his search for a business partner. 

She was seen during  Thursday night’s episode, where candidates were tasked with hosting immersive events in Shropshire and had to sell tickets, book entertainment and organise food and drink for their guests, and the team producing the biggest profit wins. 

But unable to make enough profit to win the task was project manager Mark Moseley, who was the latest candidate to be axed from the show.

Karren wasn’t impressed watching the team negotiate during the challenge, interjecting during the boardroom chat to advise Lord Sugar of what REALLY went on during the challenge. 

Speaking about his firing since leaving the process, Mark said: ‘I’m quite happy, I made it to the top ten and that’s the main thing. I had a good time and met some fantastic people. I’m still sad to go, I would have liked to make it to the interview stage but that’s life.’ 

You’re fired! Karren was seen on Thursday’s episode as she watched Mark Mosely become the latest candidate to be fired



Occupation: City banker

Location: London

Key info: Youngest candidate and believes that Lord Sugar’s investment will get him out of the “rat race” of city banking

He says: ‘Some say I’m delusional, I prefer the term optimistic.’


Occupation: Hair salon owner

Location: Hertfordshire

Key info: Believes she deserves to win the programme because her business fills a ‘huge gap’ in the market, saying: ‘It baffles me that no one has done it yet!’

She says: ‘I think I’m a different kind of business owner, someone who is a lot more relatable to people.’


Occupation: Senior account executive

Location: County Kildare

Key info: Laser focused on making her unique business idea a resounding success

She says: ‘I am disgustingly competitive. I will go to any lengths to win this investment.’


Occupation: Safari Guide

Location: Worcestershire

Key info: The “James Bond of the business world” with a degree in Zoology

He says: ‘If Lord Sugar wants to invest in a business to help save the ocean, one lip balm at a time, then I’m his guy.’


Occupation: Pest control company owner

Location: London

Key info: A former soldier who says he can ‘sell to anyone’ with the gift of the gab

He says: ‘If Lord Sugar doesn’t pick me, then he’s missing a trick.’ 


Occupation: Sweet shop and café owner

Location: East Yorkshire

Key info: She says her business fills a gap in the market and has the potential to be nationally recognised.

She says: ‘I think that no matter what situation I am thrown into, I will always give one hundred percent truth, even if it’s hard to hear.’


Occupation: Hair salon and academy owner

Location: Bedfordshire

Key info: Describes herself as ‘tenacious, fierce and determined’ and says together with Lord Sugar they would be ‘an absolute force to be reckoned with.’

She says: ‘I’m always being compared to the Kim Kardashian of the business world because I’m doing business with a hint of glam.’ 


Occupation: Technology recruiter

Location: London

Key info: Wants to champion a varied representation of diverse women in the world of business

She says: ‘I don’t need any friends in business. I am here to win this.’


Occupation: Martial arts school owner

Location: Southampton

Key info: Raised in a council house and worked hard to create business and warns other candidates to be ‘wary’

He says: ‘I am calm and collected, but if they do come at me? I will bite and I will sting, and I will leave my mark.’


Occupation: Director of construction company

Location: North Yorkshire 

Key info: Self-made business that turns over half-a-million after being made redundant just four years ago

He says: ‘I have a business plan that will see us turn over seven figures after year three and who knows where else that could take us.’


Occupation: Financial controller

Location: Leicestershire

Key info: Says she wants the investment opportunity because she wants to ‘be mentored by the best to be the best’

She says: ‘There’s only one Denisha Kaur.’


Occupation: Owner of an online antiques marketplace

Location: Shropshire

Key info: Previously worked as a professional cannon-firer in Malta

He says: ‘I would say, a willingness to try different things and not being afraid to be slightly different is one of my biggest strengths.’


Occupation: Accountant

Location: Dublin

Key info: Started his water sports equipment business during lockdown, whilst working in his job in the financial services

He says: ‘With Lord Sugar as my business partner, I know we can ride that wave into the UK and beyond…’


Occupation: Court advocate

Location: London

Key info: A gold medal-winning boxer and imaginative businesswoman

She says: ‘I deserve Lord Sugar’s investment because I have given my blood, sweat and tears to my business.’


Occupation: Theatre school owner

Location: Glasgow

Key info: Is determined to become the first Scottish candidate to secure Lord Sugar’s investment and claims to be the youngest CEO of a further education college in the UK

He says: ‘I’m here to prove that Scotland is filled with forward-thinking entrepreneurs and that we are not in fact a haggis-eating, kilt-wearing nation.’


Occupation: Bridal boutique owner

Location: West Yorkshire

Key info: Is hoping to be the first business partner to bring Lord Sugar into the lucrative bridal industry.

She says: ‘Lord Sugar needs to be my next business partner, so I can make him millions.’ 


Occupation: Senior sales representative

Location: Birmingham

Key info: Is a self-confessed ‘perfectionist’ who says his business will improve the quality of people’s lives

He says: ‘If people can’t buy into you, they’ll never buy anything from you.’


Occupation: Owner of online sweet business

Location: Merseyside

Key info: Former flight attendant who started business in lockdown which grew into social media success

She says: ‘I’ve travelled all over the world and am not afraid to take on a challenge.’


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