Miley Cyrus announces first-ever fragrance campaign with Gucci Beauty

Miley Cyrus announces her first-ever fragrance campaign with Gucci Beauty as she celebrates all her ‘different notes’ in ethereal shoot

Miley Cyrus announced her first-ever fragrance campaign with Gucci Beauty on Friday as she posted some ethereal images shot by photographer Petra Collins. 

Celebrating her new career milestone as the face of Gucci Flora Gorgeous Gardenia Eau de Parfum, the 28-year-old singer penned a message about having ‘different notes’ to her, and preached about being ‘unapologetic.’ 

The accompanying images conveyed a ‘Flora Fantasy’ and showed Miley cradling a rose and petting a small white bunny as she spoke about the collaboration with ‘happiness and honor.’ 

Fragrance campaign: Miley Cyrus, 28, announces her first ever fragrance campaign with Gucci Beauty as she shares ethereal images with a rose and a small white bunny shot by Petra Collins

The Plastic Hearts crooner has always been one to march to the beat of her own drum and celebrated working with her Gucci ‘family’ as they mirrored her level of ‘self-expression.’ 

‘It’s with happiness and honor I announce I am the face of Gucci Flora Gorgeous Gardenia Eau de Parfum. @Gucci and I have felt like family for a long time in our collaborations which have always revolved around vibrant color, self-expression & unapologetic contradiction. 

‘Being tough in a soft environment or still in a chaotic moment. #FloraFantasy is being who you are. None of us are made with one ingredient. We all have different notes, some subtle and some bold. Just like Flora!,’ she said.  

The brand had teased Miley’s unveiling with images that did not show her whole face, but her unmistakable tattoos, Gucci initial rings, and shaggy blonde mullet were a dead giveaway. 

Joyous announcement: The singer took to Instagram to speak about the collaboration and said the Gucci ‘family’ has always been one that celebrates ‘self-expression’

Tease: Gucci Beauty had teased Miley’s campaign before the official unveiling

Duality: In her announcement the Plastic Hearts crooner said the fragrance was meant to represent the ‘different notes’ she had

In the whimsical shoot she was seen wearing hot pink lace as she held a light pink rose and blew a kiss, and one image showed the singer petting a tiny baby bunny as she softly smiled. 

The fashion house said that the ‘joy-fueled fantasy campaign’ was inspired by her ‘unique personality.’  

The fragrance made by the brand’s creative director Alessandro Michele is set to be launched worldwide on July 30 through thee Gucci website and will be available in select stores on August 1. 

The arrival of the fragrance comes ahead of her heavily promoted Nashville based Pride special on June 25 called ‘Stand By You’. 

The artist will be performing a medley of her songs and will also feature queer country singers like Brothers Osborne and Orville Peck, as well as allies including Maren Morris.  

Standing out: The fashion house said that the ‘joy-fueled fantasy campaign’ was inspired by her ‘unique personality’; pictured May 6

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