Riverdale’s Madelaine Petsch Stars In the New SKIMS Campaign!

Fresh off the finale of Riverdale airing, Madelaine Petsch is starring in another project!

This time, the 29-year-old actress is fronting the new SKIMS Next-Generation Cotton Collection Campaign.

The new campaign featuring Madelaine showcases new styles for the Kim Kardashian co-founded clothing and shapewear brand’s Cotton Collection.

Check out the photos and video inside…

“When I wear SKIMS I feel sexy and comfortable,” Madelaine shared in a statement. “I had such a good time on set and felt really confident in my SKIMS, the Cotton Collection is the softest loungewear.”

The updated collection features new color blocked details and the pink colorway, which makes a comeback.

While the campaign launched today, the new cotton collection officially drops THIS Thursday (September 7) at 9am PT on SKIMS.com.

Pricing for the new collection ranges from $16-$78, and will feature the Cotton Jersey and Cotton Rib styles across underwear, leggings, tanks, shorts, a bodysuit, a onesie, a dress and even a Henley.

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