Utah Theme Park Sues Taylor Swift Over ‘Evermore’ Album Title

Utah fantasy theme park Evermore has filed a lawsuit against Taylor Swift, alleging the singer has infringed its trademark by using the park’s name for her album.

According to documents filed in court, Evermore Park claims that the release of Swift’s Evermore caused “actual confusion,” negatively affecting the park’s online presence, along with infringing on its marketing and merchandise, and impacting its visitors.

The suit also claims that theme park visitors inquired staff members “whether Evermore Album was the result of a collaboration between Evermore and Taylor Swift or some other type of relationship.”

The suit further alleges that both Evermore Park and Swift’s Evermore merchandise offer similar products. The theme park, which has submitted documents including photographs of Evermore Park’s merchandise to the court, claims Swift’s clothing merchandise is counterfeit via Evermore Park’s trademark.

Responding to the accusation by Evermore Park, Swift’s attorneys filed a letter in court, calling the claims “baseless” and stating that Swift had not infringed on the trademark. It noted that the items being sold by by Evermore Park, such as small dragon eggs, guild patches, and small dragon mounts, are not sold by Swift.

“Moreover, your client has suffered no damages whatsoever and, in fact, has openly stated that Ms. Swift’s album release creates a ‘marketing opportunity’ for your client’s troubled theme park,” the letter said, adding that the claim was “frivolous and irresponsible.”

(Photo: Beth Garrabrant)

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