Victoria’s Secret model Bridget Malcolm slams the lingerie brand as a ‘joke’ for adopting new woke image as she tries on old bra to show how underweight she was at 2016 show

• Taking to TikTok, the 29-year-old showed fans a 30A cup bra she had worn in the show, trying on the skimpy garment before revealing she is now a ‘healthy’ 34B 
• She also claimed she was turned away for the show the following year by Edward Razek, the former Chief Marketing Officer for L Brands 
• ‘He said my body did not look good enough,’ she said, revealing that her cup size in 2017 had increased to a healthier 30B
• Razek quit his role in 2019, days after Victoria’s Secret hired its first transgender model, having previously said ‘transsexual’ stars should not be cast in the show 
• Bridget also accused Victoria’s Secret of ‘performative allyship’ after the brand announced it was replacing its Angels with ‘diverse spokeswomen’ 
• She branded the move ‘a joke’, suggesting that it has only been made as to try and boost the brand’s reputation, and said that it has come ‘too little, too late’ 
• The ‘Angels’ have been replaced by a ‘culturally relevant’ group of seven women who will form the ‘VS Collective’ and its show has been axed in favor of a podcast

Former Victoria’s Secret model Bridget Malcolm has slammed the lingerie brand’s woke new image as a ‘joke’, accusing the company of ‘performative allyship’ while revealing how underweight she was while walking in its annual show back in 2016.  

The 29-year-old hit out at the company in a new TikTok video in which she tried on the skimpy 30A cup bra that she wore in the Victoria’s Secret show to demonstrate how tiny it is on her now-‘healthy’ size 34B breasts.   

She went on to detail her negative experiences with the lingerie brand, which recently announced that it has axed its catwalk show and cast of Angels in favor of hiring a group of seven ‘diverse spokeswomen’, including transgender and plus-size models, who will promote its woke new rebrand in a podcast.    

‘Too little, too late Victoria’s Secret,’ Bridget captioned the video, adding: ‘Your performative allyship is a joke.’

Heartache: Taking to TikTok, the model, 29, showed fans a 30A cup bra she had worn on the show and tried on the garment before revealing she is now a ‘healthy’ 34B

Hitting out: Former Victoria’s Secret model Bridget Malcolm has detailed the healthy change in her body since she starred on the lingerie brand’s iconic show in 2016

Looking back: The model, seen wearing the bra backstage at the 2016 show, said that the undergarment was ‘big on her’ at the time

Performative allyship, also known as performative activism, is a term used to describe when a person or brand publicly aligns itself with a cause in order to improve their public image and reputation.   

Bridget, who has often claimed she felt pressure to maintain an unhealthy weight during her days as a model, also opened up about her own negative experiences with Victoria’s Secret while trying on the sparkly white bra that she had modeled backstage at its 2016 show. 

‘I found my bra from the 2016 Victoria’s Secret fashion show,’ she explained in her TikTok post, while holding up the tiny undergarment. ‘It is a size 30A.

‘I am now a size 34B. Which is healthy for me.’  

Putting on the undergarment over a red-and-white bikini top, Bridget showed how small it is on her now, before sharing images of herself modeling the bra backstage at the 2016 show, which took place in Paris, revealing that it was actually to ‘big for her’ at the time.  

She also shared that she was rejected from the show the following year by former Victoria’s Secret executive Ed Razek, who she claimed told her that her ‘body did not look good enough’.   

‘I was rejected from the show in 2017 by Ed Razek,’ she said. ‘He said “my body did not look good enough”. I wore a size 30B at that point.’ 

Looking back on photos of herself backstage in 2016, Bridget said that she is now heartbroken over how ‘sad’ she was at the time. 

‘The sadness behind my eyes from the 2016 show breaks my heart,’ she added.  

Razek resigned from his role as Chief Marketing Officer for Victoria’s Secret parent company L Brands in 2019, days after the lingerie brand hired its first transgender model – having sparked outrage the previous year when he insisted that its show ‘should not’ feature ‘transsexuals’ because it ‘is a fantasy’. 

His comments prompted fury the world over – forcing the marketing guru to issue a public apology. 

Razek then announced his retirement from L Brands, where he had worked for more than three decades, in August 2019, less than a week after Victoria’s Secret revealed that it had hired its first transgender model, Valentina Sampaio. 

At the time, Victoria’s Secret had come under increasing criticism for its blatant lack of diversity and for promoting a hypersexualized image of women. 

In the two years since Razek stepped down from the brand, it has made numerous attempts to try and diversify its image – and in November 2019, it announced that it had canceled its fashion show following years of backlash over the ‘sexist, outdated’ event. 

Tough times: She lamented the sadness she felt during the show (pictured backstage)

Sad: Bridget was allegedly told that her ‘body did not look good enough’ by Chief Marketing Officer for L Brands Ed Razek (pictured in 2014)

The angel leader: Razek is pictured with Rosie Huntington-Whiteley, Lily Aldridge and Candice Swanepoel in 2009

Victoria’s Secret last week unveiled plans for a major re-brand, including a line-up of ‘diverse spokeswomen’ instead of scantily clad models.

The ‘Angels’ have been axed and replaced by a ‘culturally relevant’ group of seven women who will form the ‘VS Collective’.

Victoria’s Secret’s new spokeswomen include the likes of actress Priyanka Chopra Jonas, 38, and soccer player Megan Rapinoe, 35.

The new generation of ambassadors will not pose in lingerie, but will ‘instead appear on a podcast’ to discuss their stories.

The revamp has been described as ’cause-driven’ with a focus on ‘inclusivity’.

Backlash: She then accused Victoria’s Secret of ‘performative allyship’, after the brand recently adopted a more ‘woke’ public image

Brand revamp: Victoria’s Secret last week unveiled plans for a major re-brand, including a line-up of ‘diverse spokeswomen’ instead of scantily clad models. Pictured: VS models in 2015

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