‘Bigger the better’ nightclub ad offered free drinks to women based on bra size

A nightclub offering up free booze to women depending on their bra size has been fined for their "bigger the better" ad campaign.

Woolshed on Hindley in Adelaide, Australia, was fined £2,019 ($3,897) for their advert offering attendees free drinks. The venue would give more complimentary booze to those with bigger breasts.

For those with an A-cup bra, one free drink was secured — while B-cup wearers would receive two free drinks. Their "bigger the better" campaign has since been condemned by the government.

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An apology soon followed from Woolshed on Hindley, who were hit out at for body-shaming and making their potential patrons uncomfortable before they had even stepped onto the property.

An advert running on Facebook confirmed the venue would bring out free booze to those with bigger breasts. It read: "The bigger, the better. Wearing a bra is so uncomfortable, hang it up in the shed and let loose… This means you as well boys."

A furore soon followed, with one user commenting: "We’ve just set the female gender back several decades." Another added: "This can’t be real," LADBible reported.

Their apology read: "We would like to address the concerns that have been raised regarding a recent social media post shared by our nightclub. We sincerely apologise for the fact that the post made some of our patrons feel uncomfortable and body-shamed as this was never our intention."

Woolshead on Hindley added: "Moving forward, senior management will be reviewing all promotional activity to ensure that it creates an inclusive environment for all our patrons. Your feedback is valued and helps us to create the environment that both our staff and patrons love so suggestions are most welcome."

But South Australia's Consumer and Business Services were none too pleased about the promotion. A statement from the government body, who recently concluded their investigation, read: "Gender-based promotions – including those that objectify people — are not only out of line with community expectations, but are in breach of this code.

"Theme nights and other promotions can be a great way for licensed venues to attract customers, but there must be appropriate standards."

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