Twitter users have been left astonished after discovering a secret number hiding on the eight of diamonds playing card.

Often people find 'hidden messages' and secret patterns inside common everyday items and popular brands. Sometimes it's pure coincidence, while other times it's a result of clever marketing.

The discovery of the latest hidden design was found in the eight of diamonds card in a traditional card set. Twitter user @NoContextBrits found that there is a secret eight in the middle of the card and Twitter users were gobsmacked at the discovery.

To astonished tweeters a post was captioned: “What age were you when you first saw the eight in the middle of the eight of diamonds?”

Initially the design on the card shows eight small red diamond shapes, by looking at the bigger picture, the white shape between the diamonds appears like the number eight, same as the value of the card.

So far the tweet has amassed more than 6,000 likes and almost 900 retweets from baffled people.

One user said: “I was today years old! And I consider myself to be good at spotting patterns!”

Another replied: “It has taken me five minutes, but I see it now. Incredible, I have never seen that before.”

A third shocked user simply said: “Holy sh**.” And a fourth added: “Wtf? Everyday is a school day.”

Another said: “I was today years old when Twitter pulls this straight up ‘Usual Suspect end scene’ level reveal on me.”

Interestingly, there is a theory behind not being able to “unsee” things in an image once they have been pointed out to you.

Psychologist Tom Toppino told The Atlantic: “When the image is encountered again, sensory cues will identify high information areas, but this time the prior knowledge needed to complete the perceptual act is readily available, and the perceptual interpretation is achieved in a way that seems automatic and perhaps inevitable.”

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The revelation about the eight of diamonds has also become an opportunity for people to share other hidden images in well-known logos.

For example, one Twitter user shared a picture of the Toblerone logo, which is a mountain. But on closer inspection, the outline of a bear can be seen in the peaks.

Another pointed out the arrow from A to Z in the Amazon logo and the hidden arrow in the FedEx logo.

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