LOVE Island winner Davide Sanclimenti has revealed his reputation as a mega-rich entrepreneur is undeserved – saying his business isn't profitable yet.
The Italian hunk, who owns premium shisha company S Deluxe Shisha, markets his product to high-end venues in the north-west.
It's been reported the reality star is already a millionaire, but Davide insists that's far from the truth and his business is still in its infancy.
He told The Sun at the launch of his new BoohooMAN range: "Someone is running my business for me at the moment. It’s not as big money as people think – if I had the millions I was made out to have I wouldn’t have gone on Love Island.
"But until it’s profitable why not let someone else run it for me? It’s really not big money."
Since finding fame on ITV's hit dating show, Davide has been inundated with big money offers.
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He's now the face of Boots opticians and has partnered with fast fashion titans Boohoo.
In fact he's so busy he had to turn down a place on ITV's Dancing on Ice.
He said: “They wanted me to do Dancing On Ice this year but I refused this time around.
“I have so much going on and I can’t commit to something every day and when I do something I want to do it properly.
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“Right now I just can’t focus on something like that, for the moment anyway, but in the future maybe I will.”
While girlfriend Ekin-Su Cülcüloğlu has landed a megabucks deals with Oh Polly.
The couple also have a new reality TV show, Homecomings, as they visit Davide's beloved Italy and Ekin-Su’s hometown in Turkey.
ITV promises fun, frolicks and flirty behaviour as the couple embark on their memorable roadtrip.
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