From dresses to denim, New Look will be selling almost all of their clothes for £20 or less

Yes, one of our favourite high street shops is about to slash prices, which means 80% of their collection will cost less than £20. 

  • Dress, £24.99, New Look – buy now

Despite some brilliant and uber-stylish collaborations this year, including one with Rochelle Humes that launched in February, New Look have admitted it's been tough.

The group have revealed that they've faced tough competition from online stores, which has led to a whopping £234m loss over the past year.

That's in contrast to shopping destinations like Boohoo, Nasty Gal and PrettyLittleThing who have reported a 53% sales increase.

The company's chairman Alistair McGeorge will be returning to what they're calling "value-led fast fashion” in a bid to boost sales.

  • Jumpsuit, £27.99, New Look – buy now

  • Jeans, £25.99, New Look – buy now

While it's likely there will be less actual New Look stores (the company have already said that they're looking at closing 60 shops over the next year, sob), they've also said the price turnaround is starting to take place. That means they're on track to reduce most of their ranges to £20 or less by this time in 2019.

Which is pretty good because we've been coveting the whole of their summer collection all week.

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