Iceland is giving all emergency services workers 10% off their shop this July

Sir Malcolm Walker, Iceland’s Founder, said: “On the 70 anniversary of the NHS’s founding, we felt it was appropriate to honour the hard work our emergency services undertake all year round. I’m forever grateful for their commitment and dedication to the people of Britain – they are the ones we rely on when the going gets tough.

“Here at Iceland, we feel the utmost respect for them all and would like to offer 10% discount on everything they buy at Iceland and The Food Warehouse stores for four weeks, starting on Monday 2 July."

“I do hope that our discount helps those that keep us safe and well to relax over the summer and enjoy the sunshine with their loved ones.”


If that wasn’t enough, those who use the discount in July, and use their Iceland bonus card in the same transaction will unlock a further 10% discount when shopping with ID between 3 August and 2 September. You can find out more details here .

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