Love Island: Montana Brown causes this Jaded London swimsuits to sell out [ITV]
Montana Brown – who is coupled up with Alex Beattie – stands a fair chance of winning Love Island when the final comes around, but is already coming tops on the outside world.
According to new statistics, Montana has had such an impact on fashion brands, searches for certain items of clothing are surging, while her Jaded London swimsuit, Missy Empire grey mesh dress and Pretty Little Thing co-ord have all sold out after she wore them in the ITV2 villa.
Global fashion search platform – Lyst – have revealed who is having the biggest influence on fashion in Love Island, and Montana, Camilla Thurlow and Olivia Attwood are all winning in the style stakes.
Here’s which pieces are causing the biggest fuss…
Asos Black Cut Out Thong Swimsuit - The Love Island lads decided Montana had the best bum in the villa and it seems the public agree. Searches for thong swimwear, as seen regularly on Montana, are up 120 per cent since Love Island started.
Jaded London Swimsuit - Montana’s patterned Jaded London swimsuit is totally sold out, and searches for Jaded London swimwear increased by 78 per cent in the week after she wore the bright one-piece.
Missy Empire Grey Sheer Bodycon Dress - The day after Montana wore the grey sheer bodycon dress, Lyst saw 1800 keyword searches for ‘grey mesh dress’.
Pretty Little Thing Grey Co ord Bralet And Trousers - Searches for Pretty Little Thing co ords increased by 28 per cent in the week after Montana wore her slinky grey co-ord, and grey was the most purchased co-ord colour the following day.
Montana Brown wore a sheer grey bodycon in the ITV2 villa and it is sold out [ITV]
Love Island: Montana Brown wore a co-ord from Pretty Little Thing [ITV]
Zara Mustard Yellow Skort – Lyst saw nearly 300 searches for ‘yellow skort’ the day after Camilla wore a mustard skort for her date with Jamie. That’s nearly 300 per cent more searches than the previous week!
Oh Polly Cutting Shapes Satin Mini Dress In Berry Red - this dress is now totally sold out in the UK, but the look has caused a halo effect on red satin slip dresses from other retailers, with satin dress sales up 41 per cent week on week after Camilla wore this look.
Camilla Thurlow wears yellow ‘skort’ from Zara [ITV2]
Yellow Satin Dress - Both Tyla and Olivia wore this long sleeved satin yellow dress, but Olivia’s appearance provoked the most new searches for the style. Lots of the girls have worn yellow in the villa but UK searches for yellow dresses peaked the day after Olivia wore this item.
H&M Peach And Black Push Up Bikini – This was among the most-viewed bikinis on Lyst in the UK the week after Olivia wore her pink and black two-piece from the high street store.
Olivia Attwood wore a pink bikini from H&M [ITV]
Zara Dinosaur Appliqué t-shirt – This t-shirt is popular in the villa, having been passed around Amber, Camilla and Olivia so far, and shoppers seem to love it too. The day after Amber wore this dinosaur top, over 2000 people searched for ‘dinosaur sequin t-shirt’ on Lyst.
Zara Gold Leaf Earrings – Both Amber and Gabby wore Zara’s gold leaf earrings, but Amber caused the biggest spike in searches. In the day after she first wore them Lyst saw a search every 5 minutes from the UK.
Amber Davies and her dinosaur top cause all sorts of problems [ITV]
While the boys’ outfits haven’t caused the same spikes in demand as the girls’ looks, searches for men’s white skinny jeans have increased by 33% since the show started.
Asos Watermelon And Flamingo Shorts - Chris is the leading male influencer in the villa. Chris’ Asos watermelon and flamingo shorts are completely sold out and the demand is high with people still searching for them on Lyst.
Chris Hughes wears ASOS flamingo print shorts on Love Island [ITV]
Pretty Little Thing Cycling Shorts - Georgia’s cycling shorts provoked some serious debate online.
Despite the haters, searches for cycling short co-ords increased by 34 per cent in the 24 hours after Georgia wore them. Pretty Little Thing is the most wanted fashion cycling shorts brand right now.
Love Island continues tonight at 9pm on ITV2.