[Image by Erik S. [Image by Erik S. [Image by Erik S. Lesser/Getty Images]inar that Stidham says was designed to “encourage retailers,” he told them that the problem was not product quality, but that the independent retailers were “stale” and some feel he likened LuLaRoe customers to “pigs.” According to Yahoo, Mark Stidham’s comments during the motivational speech were removed from YouTube on April 26 after a public outcry, some of which called him a “cult leader.”
“No, you’re stale. Your customers are stale. Get out and find new customers. If you bring a new customer in, then your inventory isn’t stale. The problem is, you try to sell to the same group of people day after day after day. You go down there and go head-to-head with the negativity. You cannot wrestle with the pig without getting a little mud on ya. Don’t wrestle with the pigs, ignore them. Oh jeez, I’m going to pay for that comment too.”
The backlash was immediate, with outcry from customers and retailers alike, and the video was pulled from YouTube. A representative from the company has since issued a statement, saying that the comments were misconstrued and taken out of context.
“The comments you are referencing must be taken in context. They were made in a motivational webinar that intentionally included colorful language to energize Independent Fashion Retailers.”
However, over 28,000 LuLaRoe customers disagree, as they are members of a Facebook group called “LuLaRoe Defective/Ripped/Torn Leggings and Clothes.” The Website was begun by a fomer LuLaRoe consultant (now termed “independent retailer”) who goes by the name “Mommy Gyver.” The background picture for the group is the quote from Stidham telling them that they are stale.
Stidham then gave an interview to Business Insider that caused even more controversy.
“I don’t feel we have much to apologize for. I’m empathetic, and I’m sorry that [some customers] had a bad experience. But I don’t feel that the company[some customers]here a blanket apology is necessary.”
[some customers]acklash, LuLaRoe has decided to commit to a “happiness policy” for clothing sold after April 25, 2017. This policy ensures that customers can get an exchange or refund within thirty days if they are not happy with their purchases. However, many customers feel the comments made by Stidham are unprofessional, and some have even referred to LuLaRoe as a cult, in which independent retailers describe being unable to voice concerns about the company products or policies without being belittled or ostracized.
Have you had problems with LuLaRoe clothing? How do you interpret CEO Mark Stidham’s comments? Will you continue to buy LuLaRoe?
[Featured Image by Joe Raedle/Getty Images]
Source: http://www.inquisitr.co[Featured Image by Joe Raedle/Getty Images]wrestle-with-the-pigs-over-quality-issu[Featured Image by Joe Raedle/Getty Images]/figure>