Outraged mum-of-three Holli Sherratt spotted two-pieces aimed at 18-month-old tots in the high street store, and immediately shared a pic on social media.
As the snowstorm outside continues, swimwear is probably the last thing on your mind – but the budget shop has horrified parents with the two bikinis, which cost £5.
One is pink and white striped, with a bow on the bikini top, and the other is a blue and gold set with ruffles on the front.
They are designed for girls aged from 18 months to eight years old.
As well as labelling them inappropriate, mums are worried they won't protect kids' skin from the sun.
Holli, 22, from Paignton, Devon, was the first one to spot the sets – and said she thought they were lovely, until she realised they were designed for toddlers.
She said: “In my eyes it is completely stripping the innocence and childhood of said child.
“When I first saw the bikini, I instantly thought it was lovely until I realised it was for a child.
“A child should be covered up, protected from the sun and not flaunted as some sort of model.
“I have a daughter of my own and I want to protect her innocence and let her be a child. I look at this bikini the same way I look at bras that are aimed at young children.”
Another mum agreed, adding: “I wouldn't put my 4-year-old in it because I prefer her to wear clothes more suitable for her age.
“Unfortunately, it's not just Primark who sell clothing which I think is more suitable for adults.”
Primark previously came under fire for selling padded bras for seven-year-olds in 2010, and have since removed the item from their stores.
Campaigners Kidscape have now waded into the debate, urging Primark to "let our children be children" and leave bikinis for a time when girls can make a conscious choice to wear them.
Kidscape's CEO Lauren Seager-Smith said: “We are utterly dismayed that high street stores continue to profit from 'adult' clothes such as bikinis and bras sold to babies and young children.
“This is a difficult enough world for girls to grow up in, with sexual harassment a serious issue in our schools.
“Let our children be children and save the bikinis and bras for a time when a) they have breasts and b) make a conscious choice to wear them.”
But Primark has insisted that all its kids' clothes are age-appropriate.
A spokesman said: “All Primark’s childrenswear, including swimwear, is designed in line with British Retail Consortium guidelines and we take great care to ensure all our children’s ranges are age-appropriate.”
Yesterday we exclusively revealed that this body positive mum even opens the front door naked and her teenagers HATE it… so when are kids too old to see their parents nude?
While a mummy blogger has defended the parents of the "demonic plane child" – and slammed the man who videoed his eight-hour meltdown for "lacking empathy".
Source: Read Full Article