Snapchat update lets you buy tickets for concerts and football matches from inside the app
- Feature has already been used by the Los Angeles Football Club to sell tickets
- The club posted a Snapchat Story that allowed users could swipe to buy tickets
- Snapchat first started working on e-commerce features back in February
- Integration allows users to select their tickets and checkout within the app
Snapchat users can now buy tickets to sport fixtures and concerts from within the app, thanks to a new collaboration with SeatGeek.
This is the first time the ability to buy tickets has been built directly into the app.
The functionality has already been used by the Los Angeles Football Club to sell tickets to their matches.
The club posted a Snapchat Story which allowed users to swipe-up to buy seats for a May 26 match against D.C United – without leaving the app.
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Snapchat users can now buy tickets to sports events and concerts from inside the app (pictured), thanks to an integration with SeatGeek
Snapchat first started working on e-commerce features back in February.
The founder of SeatGeek, Russ D’Souza told Tech Crunch that there would be more SeatGeek tickets sold within the app in the near future.
‘We see Snapchat as an incredible opportunity for teams and artists to increase discovery of their events while also potentially rewarding their most dedicated fans with exclusive offers’, he said.
‘Teams should want to sell their tickets in as many places as possible’, he said.
SeatGeek, which already supports ticket sales in Snapchat rival Facebook, means musicians and teams can sell their tickets directly to fans.
‘We’re always looking to reach our fans in innovative ways, and selling tickets directly to our followers on Snapchat gives us an incredible opportunity to connect with our most dedicated supporters,’ said Los Angeles Football Club President and co-owner Tom Penn.
Boxer Errol Spence Jr is expected to post tickets on his Snapchat Story for a fight at The Star in Frisco, Texas.
‘Selling tickets through Snapchat is a massive opportunity to reach fans in a new way,’ said Dallas Cowboys VP of Ticket Sales Doug Dawson.
‘This is a really exciting example of SeatGeek’s open distribution approach to ticketing, and we’re looking forward to working with performers that come through our venues to put tickets in front of their Snapchat followers’, he said.
MailOnline has contacted Snapchat for comment.
Snapchat first started working on e-commerce features back in February. The integration means users able to swipe up, select their tickets, and checkout all within the Snapchat app in a few taps (stock image)
At the end of last month, Snapchat unveiled its first lens that responds to sound, in the latest update to the site.
Lenses are used in enhance selfies taken inside the app.
These typically distort users’ facial features, or overlay augmented reality elements, like animals ears and novelty hats, onto users’ faces in real-time.
Until now, these animated lenses have only responded to visual cues — like a raised eyebrow or a smile.
But Snapchat is now experimenting with a lens that reacts to the level of ambient sound detected by the smartphone microphone.
Snapchat launched its first lens which responds to sound at the end of last month. As with many of the existing filters, the lens features an overlay of a cute animal face that moves and sticks around as the user moves either their face or the camera
When Snapchat users select the new lens, which is rolling out across the world, the app adds bear-like whiskers and ears onto their face.
These will move and increase in size when a certain level of sound is detected by the app.
For many Snapchat users worldwide, the lens is already located in the main carousel.
To launch the lens carousel, simply tap on a face inside the Snapchat camera viewfinder.
This will summon a row of circular icons along the bottom of the screen, which represent all of the Snapchat lens which are currently available.
Tap on a Snapchat lens to see the effect in real-time.
Those who aren’t able to see the new sound-based lens in the Snapchat carousel will have to wait for the app to update.
Snapchat is expected to launch more sound-based lenses soon.
The photo-based messaging app refreshes its lens offering on a regular basis.
Instead of just responding to visual cues, the ears of the vibrantly coloured lens move and grow according to the volume and intensity of nearby sound. When the phone’s microphone detects sound, both the ears and eyes move accordingly
Whilst not as spectacular as some of Snapchat’s other lenses, the sound-aware lens does represent a step forward in augmented reality technology in messaging apps.
Facebook and Instagram have replicated a number of Snapchat features in a bid to imitate the success of the LA-based app, which has a particularly strong appeal with younger users.
In April, Snapchat released its latest hardware innovation – a second-generation pair of its smart sunglasses, Snapchat Spectacles.
In April, Snapchat released its latest innovation – the second generation Snapchat spectacles. At $150 (£150), the new Spectacles are $20 (£20) more expensive than the previous model and now come with lighter lenses and faster HD syncing options
Snapchat said in a blog post: ‘We want Spectacles to be the simplest and easiest way to make memories from your point of view.’
It added: ‘Spectacles are now more comfortable to wear with a smaller profile and they’re water resistant – so you can bring them to the beach or to your next pool party!
‘Tap the button to record video with new and improved audio, and now, you can press and hold to take a photo!’
The updated Snapchat Spectacles are water resistant, weigh less, and boast faster transfer speeds for High Definition video.
However, at $150 (£150), the new Spectacles are $20 (£20) more expensive than their predecessor.
HOW HAS FACEBOOK COPIED SNAPCHAT OVER THE YEARS?
March 2016 – Filters
One of the first signs Facebook was copying Snapchat was in March 2016 when it bought MSQRD, an app that overlays silly live filters to your selfies.
The app lets users apply filters to their faces – similar to Snapchat ‘Lens’ filters.
One of the first signs Facebook was copying Snapchat was in March 2016 when it bought MSQRD, an app that overlays silly live filters to your selfies. The app lets users apply filters to their faces (pictured right) – similar to Snapchat ‘Lens’ filters (pictured left)
April 2016 – QR codes
In April of last year, Facebook added QR codes to profiles in Messenger.
Snapchat uses QR codes to allow people to add other users without having to search.
December 2016 – Location-based filters and in-app camera
Facebook introduced custom location-based camera filters that overlay pictures and videos – similar to Snapchat’s ‘geo-filters’.
Users build ‘frames’ on any design platform, submit them to Facebook and then friends nearby will have access to the creations.
In the same month, a ‘Messenger Camera’ was designed to make it quicker to capture and share photos and videos without having to dip out of a conversations – a feature that already existed on Snapchat.
In December, Facebook introduced custom location-based camera filters (pictured right) that overlay pictures and videos – similar to Snapchat’s ‘geo-filters’ (pictured left)
March 2017 – Stories
In March, Facebook introduced Facebook Stories along with two other new Snapchat-like features – Facebook Camera and Direct.
Facebook Stories highlights decorative content in a horizontal layout over News Feed that disappears in 24 hours – just like Snapchat Stories.
Facebook Stories (pictured right) highlights decorative content in a horizontal layout over News Feed that disappears in 24 hours – just like Snapchat Stories (pictured left)
The section in the app called ‘Direct’ appears to be very similar to Snapchat’s feed for one-to-one group messaging.
The update encourages users to use Facebook’s camera feature and also lets them put friends’ stories at the top of their News Feed.
In the same month it also introduced ‘Messenger Day’, which lets user share photos and videos with illustrated filters and stickers that vanish in 24 hours – just like Snapchat Stories.
November 2017 – Streaks
In November, Facebook copied Snapchat by testing a new feature that encourages friends to send messages back and forth for consecutive days.
Like ‘Snapstreaks’ on Snapchat, Facebook Messenger ‘Streaks’ have emoji next to the name of anyone who users are regularly messaging.
According to Facebook, this will encourage users to ‘keep your streak going’.
In March, Facebook introduced ‘Messenger Day’, which lets user share photos and videos with illustrated filters and stickers that vanish in 24 hours – just like Snapchat Stories
January 2018 – Screenshots
In January, Instagram, the Facebook-owned app, began testing a feature that lets your followers know if you’ve taken a sneaky screenshot of their Story.
The Snapchat-inspired feature is expected to launch on the picture-sharing platform soon and is currently being trialled in Japan.
May 2018 – Bitmoji
As with Filters, Snaps, and Stories, Facebook revealed it is duplicating the Bitmoji feature used on Snapchat.
Within the code of Facebook’s Android app, developers have found an unreleased functionality that lets users ‘build personalized, illustrated versions of themselves for use as stickers in Messenger and comments.’
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