Ready for even more superheroes and Supernatural?
This fall, The CW will be expanding its programming from five nights to six, scheduling first-run, original content on Sunday nights in the 8-10 p.m. block for the first time in nine years.
When the network launched in 2006, it originally had programming on Sunday nights, eventually leasing the night to an outside company in 2008 amid stiff competition from the big four networks. The network subsequently scrapped Sundays entirely, giving the night to its affiliated stations in 2009.
“By expanding to six nights, The CW is now able to give our fans even more of the series they’re so passionate about,” says The CW President Mark Pedowitz. “Broadcasting remains the foundation of our multi-platform approach to bringing our programming to viewers. Over the past seven years, The CW has added more than 80 hours of original scripted programming to its schedule – now that number can continue to climb, as we grow our broadcast lineup, and continue to add content on every platform.”
Added Peter Dunn, president of CBS Television Stations: “We are very pleased with the growth and success of The CW over its 12-year history and look forward to welcoming the expansion of the Network’s primetime schedule to 12 hours. Mark and his team have done a tremendous job of putting together a terrific Monday-Friday schedule. We are excited to partner with them to grow our ratings and revenue by adding original series programming on Sunday nights.”
Over the last nine years, The CW has only scheduled 10 hours of programming, far less than its competitors. But as the network has found success with its superhero fare — Arrow, The Flash, Supergirl, DC’s Legends of Tomorrow and Black Lightning — in addition to its long-running hit Supernatural and popular sophomore drama Riverdale, it’s been tougher to find spots for other original programming. Now, The CW will have two additional hours to work with, and the network seems primed for the challenge, ordering nine pilots this season, including Supernatural spin-off Wayward Sisters, over last year’s order of six.
As for the seventh day of the week, The CW broadcasts a three-hour Saturday morning kids’ block.