Yesterday (July 10), online wine merchant Lot18 announced a new partnership with MGM to launch three new bottles of wine inspired by the bleak, dystopian Hulu drama The Handmaid’s Tale.
Also yesterday, that line of wines was cancelled, following a huge online backlash to the product.
Following on from last year’s The Walking Dead wine tie-in, Lot18 confirmed it had developed three new wines in line with three characters on The Handmaid’s Tale: two reds (for Elisabeth Moss’ Offred and Alexis Bledel’s Ofglen) and a white (for Yvonne Strahovski’s Serena Joy).
The Offred wine is described as a pinot noir “so beguiling it seems almost forbidden to taste”, while the Ofglen wine is a cabernet sauvignon that was grown – “aptly”, we’re told – in Rogue Valley, accompanied by the tag line: “Pleasure and enjoyment may be forbidden in Gilead, but it can certainly be found in this memorable wine.”
As for Serena Joy’s wine, it’s a Bordeaux Blanc, described as “sophisticated”, “traditional” and “austere”, which may “initially come off as restrained”.
So, it’s safe to say that the idea of marketing wines based on rape, abuse, oppression, totalitarian governments and the disenfranchisement of women didn’t exactly go down too well:
Thankfully, the backlash was enough that MGM and Lot18 later pulled the collection, and you can no longer buy any officially licensed Handmaid‘s Tale wines anywhere online.
Meanwhile, the second season finale of The Handmaid’s Tale aired in the US last night, and the cliffhanger left fans more than a little infuriated.
The Handmaid’s Tale airs on Hulu in the US. Channel 4 airs the show in the UK.
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