AN AMAZON customer has been left utterly baffled after the online giant delivered a roll of bubble wrap boxed and packaged with 100ft of protective brown paper.
Paul Jacobs couldn't believe his eyes when he ripped upon the box and discovered enough paper to cover his entire garden.
The 42-year-old had ordered a 100ft roll of bubble wrap to protect plants from a forecast heavy frost.
He said: "At first I thought they'd sent me the wrong order because the box was so heavy.
"Given that bubble wrap's main purpose is packaging, it would usually be delivered in a bag with a label stuck on it.
"But when I opened it, I realised why it weighed so much – my roll was wrapped in sheet upon sheet of brown paper.
"I laid it all out and it measured 100ft, which was the same length as my bubble wrap. It almost covered my entire lawn."
Paul, from Gosport, Hants, ordered the £15.49 for next day delivery using Amazon's Prime service.
He added: "Obviously Amazon is known for going a bit overboard when it comes to packaging, but this was just ridiculous given what the item was. I almost wonder if someone was having a bit of fun.
"The paper was so rammed in the box it must've been a challenge to get it all in."
Poor Paul now faces recycling Amazon's packaging over several weeks, as it more than filled his bin.
He commented: "Amazon are probably having their busiest week of the year with Black Friday so I dread to think how much unnecessary packaging is being used."
This latest packaging fail comes just weeks after Amazon was accused of "chopping down the rainforest" after the online giant sent 45 feet of paper packaging to protect a wall calendar.
Amazon said it is pursuing a multi-year waste reduction initiative to promote 100per cent recyclable packaging and ship products in their own packages without additional boxes.
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