A HOTEL has been blasted over its "sexist" toilet doors which suggest women dream of shopping and men only think about football.
The so-called trendy and modern chain, Penta Hotels, has this week been accused of being "stuck in the 1950s" by furious customers.
Hotel staff have been slammed for decorating the toilet doors with thought bubbles which say "shopping" to identify the women’s bathroom and "football" to identify the men’s.
The comments come after supermarket giant Tesco was labelled as "sexist" for its safety instructions on its trolleys which depicted only women with babies.
The Hong Kong owned chain, which markets itself as ‘not a hotel’ but ‘a state of mind’, has cartoon figures painted on the toilet doors with thought bubbles that say ‘shopping’ to identify the women’s bathroom and ‘football’ to identify the men’s.
Molly Bennett wrote to the hotel chain after visiting its Warrington branch this week.
Branding it 'everyday sexism' she said: “I work for a company who are about to move to Birchwood Park and will have lots of employees coming to stay at your hotel.
“Why do you think the toilet signs below are acceptable? Didn't know which to use as I'm a female that loves football.”
She added: “Despite your efforts to be a trendy, modern hotel with a PS4 and free pool table, unfortunately you're stuck in the 1950s when you think it's acceptable to put this on your toilet doors.”
Engineer Chloe Hinder, 25, visited the Ipswich branch in October.
Chloe, from London, said: "I tweeted them at the time about it and spoke to the staff on the desk. I told them 'it's a shame you have a nice hotel and really trendy bar but it's really let down by that' and they said I was not the first person to complain.
"It's so subtle and I feel like it legitimises that kind of attitude.
"I found it shocking really – it suggests all women are good for is shopping while the men are going to the football.
"I would describe it as sexist. It's stereotyping men as well as women.
"In today's society why do you need to label everyone?
"It's like it's allowed because it's not overtly offensive which is more irritating – it's like it goes under the radar and then nobody is held to account for it."
Technology consultant Elliot Howells, from London, visited the Inverness branch of Penta in October on business.
The 25-year-old said: "I could not believe in 2017 they were using football and shopping as identifiers of gender on toilet doors.
"I thought it was entirely inappropriate given the place we are at today.
"If you are a five or six year old child forming your opinions – your brain is a sponge at that age and whether consciously or not they will associate those terms with those genders.
"It's a very modern hotel – the rooms are lovely and it has all the modern things you would expect but the message given out does not fit with that. Why not just have a door that says male or female? What's wrong with that? Why make assumptions about people?"
Elliot said he had messaged the chain over social media voicing his concerns but was yet to receive a reply.
Others also raised concerns over social media.
Adam Watts told the chain they had an 'amazing hotel with fantastic service and an amazing modern feel' but the one flaw was the 'sexist toilet signs'.
A Penta Hotels spokeswoman said: "Pentahotels is a modern and open-minded family who believes in diversity and equal rights.
"We, the penta-family, don’t for one second assume that women can be reduced to just being interested in shopping or men in football.
"The signs were meant to be simple and light-hearted – offense was certainly NOT the motivator of our choice."
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