‘She is a canny businesswoman’: Adele ‘plans to start lingerie brand as well as flog perfume and jewellery in the US’
She’s already an award-winning singer-songwriter.
But Adele reportedly doesn’t plan to let her talents stop there, as she is allegedly starting a lingerie brand.
The Rolling In The Deep hitmaker, 34, is also planning on selling other items, such as jewellery, perfume and clothes, according to The Sun.
Multi-talented: Adele reportedly doesn’t plan to let her talents stop with singing, as she is allegedly starting a lingerie brand
The publication reports that her company Melted Stone has filed to use the name ‘1, 2, Free’ to trademark goods in the US — after gaining approval in the UK.
The application lists a number of items, including ‘articles of underclothing’.
It also includes watches, luggage, headgear, bags, backpacks, wallets end even key fobs.
A music industry source said: ‘This venture could see her selling a wide range of items — particularly in the lucrative American market where she is huge.
Businesswoman: The Rolling In The Deep hitmaker, 34, is also planning on selling other items, such as jewellery, perfume and clothes, according to The Sun
‘It shows that as well as being a great singer-songwriter, Adele is a canny businesswoman.’
MailOnline has reached Adele’s representatives for comment.
Adele is currently performing at The Colosseum at Caesars Palace for her Weekends With Adele residency, which kicked off last month.
The shows – delayed by almost a year after she cancelled her original residency in January – have been notable for Adele’s candid interaction with her audience between songs,
Making plans: The publication reports that her company Melted Stone has filed to use the name ‘1, 2, Free’ to trademark goods in the US — after gaining approval in the UK
Adele previously told fans she had therapy five times per day when she divorced her ex husband.
The singer, whose marriage to charity entrepreneur Simon, 48, ended in 2019, told fans she is seeing a counsellor again because she stopped ‘holding [herself] accountable’.
She added that she wanted to be on top form for her Las Vegas residency after previously finding having an outlet to work through her feelings during her relationship difficulties extremely beneficial.
Adele said: ‘I started having therapy again because I went a few years without. I needed to start.
Success: Adele is currently performing at The Colosseum at Caesars Palace for her Weekends With Adele residency, which kicked off last month
‘Before, obviously, when I was going through my divorce I was basically having five therapy sessions a day.
‘But I stopped holding myself accountable for my own behaviour and the things I would say.
‘But now I am doing it because I just want to make sure I’m topping myself up every week to make sure I can give you everything.’
The star admitted performing live ‘fills [her] with dread’ and while she’s not keen on touring much, she’s delighted with the residency set up.
She grew tearful as she added: ‘And my whole therapy session this week was really interesting. It was about these shows.
‘I always get so emotional. I love making music, but there is something about performing live that actually terrifies me and fills me with dread.
‘That is why I am not a big touring artist. I did it last time to prove I could do it. But this experience of being in a room this size, I think I might be a live artist for the rest of my life.’
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