Jennifer Lopez emulates her role model Sophia Loren

Jennifer Lopez emulates her role model Sophia Loren in a new image from her Guess campaign: ‘It’s so much fun to get into the character’

Jennifer Lopez is the face of the new Guess spring 2020 campaign.

And on Friday the label released another photo of the 50-year-old siren in one of their designs.

The fiancee of Alex Rodriguez, who is performing the halftime show with Shakira at the Super Bowl on Sunday, looked ravishing in a floral dress which has just hit Guess stores.

A beauty: Jennifer Lopez is the face of the new Guess spring 2020 campaign. And on Friday the label released another photo of the 50-year-old siren in one of their designs


Similar: The Bronx native resembles her idol, Sophia Loren, seen here in 1965. And Lopez even said last week that she was striving to resemble the great Italian actress: ‘The vibe this time was a mix between an Italian film star from the 60s, mixed with Madonna from the 80s, mixed with Sophia Loren’

The Bronx native resembles her idol, Sophia Loren, in this new image where she has on a yellow and white floral dress with wide straps.

The name of the dress is the Honey Asymmetrical Pleated Dress and it retails for $128. 

And Lopez even said last week that she was striving to resemble the great Italian actress who appeared in movies alongside Cary Grant and Marcello Mastroianni.  

‘Whenever I do a collaboration, I always think of a character that I can play and be and we had a lot of fun doing that with this campaign,’ said the Golden Globe nominee. 

‘The vibe this time was a mix between an Italian film star from the 60s, mixed with Madonna from the 80s, mixed with Sophia Loren.’

New Jen: Lopez in the white pin-stripe pant suit which is now available in stores

Inspiration: ‘Whenever I do a collaboration, I always think of a character that I can play and be and we had a lot of fun doing that with this campaign,’ said the Golden Globe nominee; this outfit just hit the stores too. It’s called the sleeveless Nadine Peplum top and goes for $59; the bottoms are Capri pants that sell for $79

‘It’s so much fun to get into the character and to make that happen,’ added the mother-of-two. 

‘The clothes and setting of the shoot really worked well together to make this campaign come to life.’  

Lopez is the face of GUESS and Marciano worldwide in the Spring 2020 advertising campaign.

The campaign was art directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc.

Retro: ‘The vibe this time was a mix between an Italian film star from the 60s, mixed with Madonna from the 80s, mixed with Sophia Loren,’ added the fiancee of Alex Rodriguez; this dress can be found online for $98 starting Friday

‘I am thrilled to welcome Jennifer back for a second campaign with GUESS and Marciano,’ said Paul.

‘Jennifer continues to push boundaries in the music, fashion and film industries and represents everything a GUESS Girl is – confident, sensual and adventurous. 

‘This campaign shines a spotlight on Jennifer’s natural beauty and showcases exactly why she is celebrated as a true icon.’

Madge: Jennifer mentioned Madonna, seen left with Warren Beatty in Dick Tracy in 1990, as an inspiration

The campaign was shot by photographer Tatiana Gerusova in Santa Monica, California. 

The series of both saturated and black and white imagery embody a classic Hollywood lifestyle, according to Guess.

Lopez was shot against California’s serene palm trees and beaches in the background. 

Her 2018 campaign saw her in a white blouse with check shorts and white pumps. She also modeled spring dresses.

Other famous Guess models include Claudia Schiffer, Anna Nicole Smith, Paris Hilton and Drew Barrymore. 

Next J-Lo will be seen performing during the Super Bowl halftime show with Shakira. 

The first look: Here is Jenny From The Block in her first campaign shared in 2018

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