Kim Kardashian has filed a lawsuit against the founder of the Vampire Facial, Dr Charles Runels, for “using her name and likeness to promote his business".
The Keeping Up With The Kardashians star infamously had the procedure during an episode of Kourtney & Kim Take Miami in 2013, sparking an interest in the facial.
The 39-year-old’s attorney has now filed a complaint for “copyright infringement, infringement of registered mark, false association, violation of the right of publicity and California common law trademark infringement”, E! reports.
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Documents obtained by the publication claim that, while Kim and Kourtney did “get the procedure”, she “never licensed her name in connection with the procedure”.
“Upon further investigation, Ms. Kardashian was horrified to discover that her name and likeness were plastered all over Runels' website (www.vampirefacial.com),” the lawsuit said.
Dr Runels has since spoken out on social media and through a blog post on his website.
“The photo of Kardashian-West with the attached ‘Vampire Facial®’ name owned by Dr. Runels went viral and is now on thousands of websites. Dr. Runels also posted the photo (pointing out the fact the Kardashian had the procedure) to his own website,” the vampirefacial.com blog post said.
“He is now being sued by Ms. Kardashian West for a part of the profits made by the procedure, even though she was never asked to endorse it,” it added.
Kim previously referred to the procedure as her “biggest beauty regret”. The procedure involves blood being drawn from a patient's arm and using a centrifuge to separate the platelets and plasma from the red blood cells before it’s spattered on the client’s face using tiny acupuncture-style needles.
Kim said of the procedure: “Before I got the procedure, I just found out that I was pregnant, so I couldn’t use numbing cream or a pain killer and both are suggested.
“It was really rough and painful for me. I couldn’t tell anyone about the pregnancy either, but I pulled Jonathan [Cheban] aside and told him.
“My show was also filming the treatment, so I felt I couldn’t chicken out. It was honestly the most painful thing ever!”
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