If you follow any member of the Kardashian-Jenner clan on Instagram, then you’ve probably seen one (or all) of them share an #ad. In addition to their TV contracts, beauty lines, and endorsement deals, promoting products on Instagram is another lucrative source for the famous family’s massive incomes. And such sponsored posts do not come cheap.
“My daughters are constantly getting offers to post something for a company, or a brand, on social media,” momager Kris Jenner said in an interview with CBS This Morning. “They have a fee for a post, or a fee for a story, a fee for Facebook … they have a fee schedule.”
So how much are we talking, exactly? “I mean, it’s definitely six figures,” Jenner said. (Meanwhile, here I am posting mediocre OOTDs for free ninety nine.)
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Although Kris didn’t share exact numbers, she did explain variations in pricing for her daughters’ Instagram ads. It mainly depends on the subject of the post and which family member is going to post it. (She didn’t specify if certain siblings get paid more than others per post.)
They also charge more if the ad is for “a pharmaceutical product, if it’s something that you’re going to drink, or ingest, or put on your body,” Jenner explained. We’ve previously seen Kylie promote hair vitamins, Kim promote diet shakes, and Khloé promote skincare on Instagram, which means they all probably made a substantial amount of money from those posts.
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#ad You guys all know I looove @flattummyco shakes. I've just restarted them (it's Day 2 today) and I’m already feeling so good. We had a huuuuge Christmas this year and between that, New Years and everything inbetween… I felt like it was impossible to fit in my regular work outs and eat healthy. But this program is giving me a kick in the right direction that I need. These meal replacement shakes are so good and they're helping me get my tummy back to flat. I’m already feeling amazing and I’m so excited for the next few weeks. Because they’re all about getting women back on track… they’ve got a 20% off sale going on right now, so if you want to start 2019 off right… trust me, you’re going to want to check them out. PS. I’m doing the chocolate program🍫
There are downsides to these money-making endorsements, however. Critics, including activist and actress Jameela Jamil, have called out the sisters for promoting products like “fit teas” because they can contribute to harmful body image stereotypes. Fans have also called out Kendall Jenner for her dramatic Proactiv ads and for her involvement in promoting the doomed Fyre Festival.
But Kim Kardashian defended their social media promotions as business decisions. “You’re going to get backlash for almost everything so as long as you like it or believe in it or it’s worth it financially, whatever your decision may be, as long as you’re O.K. with that,” she told The New York Times in March.
Kim also doesn’t say yes to every sponsored opportunity she receives. When one fast fashion brand offered to pay her $1 million for a post, she turned it down because her husband Kanye West said the line ripped off his designs, NYT reports. As a thank you, he gave her a $1 million check on Mother’s Day.
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